Caroline (Conklin) Zafirovski Email & Phone Number

New York, New York, Us

New York, New York, Us

• Collaborated with brand strategists to create Social Playbooks that clearly outlined all facets of a brand’s social strategy, including goals & objectives, consumer profile & journey, voice & tone, content pillar and channel roles• Guided platform-specific content creation by writing and presenting informative and strategic social briefs to the creative team• Cultivated on-brand social presences for clients by building monthly calendars for all social channels • Amplified brand relevance by monitoring category trends, competitor activity, and social platform updates, as well as identifying and executing reactive opportunities to current social trending topics related to the brand • Clients served include Corona Premier, Corona Refresca, Western Standard Beer, Boursin, The Laughing Cow, Mini Babybel, PINALEN, CLORALEN

Chicago, Illinois, Us

Social Expert and Community Manager for two highly regulated pharmaceutical brands and two food services brands, with presences across five platforms, including Facebook, Twitter, Instagram, Pinterest and YouTube.• Contributed to social strategy and executed the day-to-day community management of each brand on their respective platforms• Worked closely with media partners to implement paid support on each platform• Provided qualitative and quantitative insight to digital team to foster an effective digital ecosystem• Collaborated with the Optimization team to develop and present a comprehensive monthly report for each brand• Developed month-to-month social content calendars and ensuring that all post content both aligns with the overall brand strategy and is worthy of fan engagement.• Contributed to a team of six community managers to moderate a closed community for a iconic tobacco brand with approximately 1.5MM users. Developed monthly reports for multiple community forums and provided key consumer insights and nuances. Analyzed campaigns and translated anecdotal and qualitative data into internal recommendations

Chicago, Illinois, Us

• Was the active brand voice in social media behalf of clients, such as Allstate and ComEd, based on social strategies our team developed. • Analyzed campaigns and translated anecdotal and qualitative data into internal recommendations and plans for revising social media campaigns• Was part of an intern team who pitched a new campaign to attract millennials for the Museum of Science and Industry