In this contract position, my clientele consisted of life coaches. Created and deployed email campaigns using Constant Contact, Mailchimp, Keap, and Active Campaign. Managed client LinkedIn, Facebook, and Instagram accounts. Led client meetings and served as the point of contact for clients. Completed weekly social media engagement, copywrote for social and emails, shot and edited video content of clients for their social media and other marketing efforts, and did organic lead generation for new clients.

Worked onsite at San Diego Mission Bay Resort. Also handled marketing efforts for the other 3 Noble House Hotels & Resorts properties in San Diego: L’Auberge Del Mar, Estancia La Jolla Hotel & Spa, and Kona Kai Resort & Spa. Managed website content and strategy. Requests these web updates to our web development team. Managed 3rd party listings including Yelp, Trip Advisor, Expedia, Apple Maps, and Google My Business. Helped assist in strategy and optimization suggestions for display, video, paid search, and paid social with our ad agency. Provided weekly ad reporting on revenue calls for each property. Assisted in email campaign strategy and creation by writing copy and selecting photos to use from the corporate Box account. Worked with our PR agency to know what media coverage and awards we can add to our socials and websites. Strategized local business partnerships and events we can do to get involved in the community and acquire more guests at our hotels.

Helped manage display, video, YouTube, CTV, and OTT ad campaigns for various clients within Display & Video 360, Google’s programmatic advertising platform. Worked on leading major OMD agency campaigns including Jamba Juice, Dorito’s, and Rockstar Energy. Built out client campaigns while making optimization recommendations midway through campaigns in order to achieve target KPI’s. Assemble campaign recap decks by summarizing data in order to help outline a story for our clients. Create strategies for future campaigns by reviewing historical performance of prior campaigns and discussing with our clients. Attended weekly client calls to review optimization recommendations and key reporting metrics. Relied heavily on Asana and Google Data Studio to support our clients. Also possess a strong knowledge of Google Analytics, Google Ads, and Google CM 360.

Pierry is a digital marketing agency. I was a Pierry consultant, working onsite at the Hulu office in LA, with the Hulu CRM team as an email campaign manager. The CRM team is divided into Engagement & Retention, and Reacquisition. I worked cross-departmentally at Hulu with creative services to gather copy and design assets for the emails, provided feedback, and suggested edits as needed. I also worked with the legal department, brand, originals, live, and licensed marketing teams, to get emails approved before sending out. I built and uploaded the audiences using an audience platform UI tool, built the emails, scheduled deployment for the campaigns using Salesforce Marketing Cloud, completed campaign reporting, and gathered other data needed for reporting purposes.

Helped to develop and execute email marketing campaigns for House of Blues and other Live Nation clubs/theaters nationwide through a QA process. Promotes upcoming shows, events, dining specials, and merchandise offers to drive incremental revenues and audience engagement. Worked with a small team to oversee forty business units (the HOB/LN venues) on Salesforce Marketing Cloud. Created House of Blues Foundation Room presale emails. Also helped with QA process of Live Nation pre-sale and on-sale emails, Bring The Noise newsletters, and Ones to Watch email newsletters. Tracked and updated audience data (i.e. newsletter opt-ins) for each business unit on SFMC. Utilized Quip, Asana, and Airtable project management tools. Also gained a vast knowledge of HTML, and Excel.

Go West Creative is a creative agency that focuses on events, experiential marketing, and creative content. As a production intern, I helped assist the project managers. I reached out to clients, helped with event planning, and posted for the Go West social media pages. The two biggest events I helped worked on were Petco Summit and Sonic's National Franchisee Conference. I also planned in-office events, including a music video shoot and a networking/charitable event.

At Prodigy Public Relations, I assisted with gathering and documenting media coverage online for client’s films as well as for individual entertainment clients including Electric Entertainment and Gersh Agency. I picked out clips to use from films that would be used during interviews. I helped to coordinate red carpet and press coverage for agency movie premieres, screenings and film festivals. I helped reach out to clients for current and future film projects. I got to attend and help plan several movie screenings at SAG-AFTRA headquarters, for films that Prodigy was representing.

I helped assist in planning and posting for James Cameron’s Avatar Facebook, Instagram, and Soundcloud pages. I assisted in creating monthly social media reporting for Avatar where likes, favorites, comments, post categories, and top countries for each platform were recorded. I attended several collaborative team meetings. I also helped with researching for various public relations and advertising projects. I created case studies for past projects. I researched how movie franchises are using social media, the goals and objectives of music distribution companies, and how planned communities are using social media.