Caroline Decarlo Email & Phone Number

Mettawa, Il, Us

Mettawa, Il, Us

Lead Lund, Lowe, Crestliner, Veer and Thunder Jet website re-platform projects by working with external agency partners and internal stakeholders to deliver updated brand digital experiencesMigrated 5 brands to Marketo, developed all new auto-responder programs and email templates resulting in YoY increase in email traffic since Marketo implementations (Lowe 300%, Lund 15%, Harris 500%, Crestliner 5103%)Plan, consult, report on overall digital marketing strategies to ensure we are targeting consumers in all areas of the funnel with campaigns (~36 campaigns planned & executed in 2022) while providing best in class website experiences Create processes, onboarding document and training guides to ease the transition of responsibilities over to new hires and train a team of 3 direct reportsServe as a power user in AEM for website content authoring, editing and trainingTools Utilized:AEMMarketoPadotPowerBiGoogle AnalyticsDevOpsLucky OrangeWrike

Rosemont, Illinois, Us

Lead Life Fitness website re-platform by working with external agency partners and internal stakeholders to deliver a unified Life Fitness Family of Brands experience on one CMS platform.Oversaw the CMS platforms for Life Fitness, Hammer Strength, Cybex, and SCIFIT, each containing a portfolio of 25+ websites on 3 different CMS platforms. Plan and execute web strategy, digital marketing campaigns, UX enhancements and SEO optimizations. Drove strategy and sales for Life Fitness B2C eCommerce platform through integrated marketing campaigns, conversion rate optimization strategy, development sprint planning and promotion planning and forecasting.Managed two digital marketers, four external agencies, and two freelancers.Tools Utilized:• Drupal• Pardot• SEMRush• Google Analytics• Workfront• CoreMedia• InSiteCertifications:• BrightEdge Certified• CoreMedia Certified

Rosemont, Illinois, Us

Managed B2C Life Fitness & Brunswick Billiards eCommerce websites through product set-up, promotion creation, analytics, merchandising, trouble shooting and monthly development sprint planningOversaw integrated marketing campaigns across paid advertising, SEO, email, social media, and affiliate network resulting in an increase in online sales of 25% YoY Planned and executed Black Friday 2017 campaign resulting in a 300% increase in sales YoY

Hoffman Estates, Il, Us

Enhanced site navigation paths such as search terms, flyouts, left navigation and visual categoriesCreated product pages to highlight trends and promotionsAssured products are in appropriate categories with correct images, titles and descriptionsUpdated SEO copy to maximize natural search visitsAnalyzed web metrics through Google Analytics and SLI Systems and identified areas of opportunity Coordinated with creative team to develop website banners and imagery

Wheaton, Il, Us

Day-to-day account management of Miller Coors accountFocused specifically on Walmart, Delhaize, Food Lion, Ibotta and Publix sub-accounts Integrated partners such as Johnsonville, Coca-Cola, The Naked Grape, Ecco Domani, Sartori, Mondelez, Nestle, Kellogg's, Thanasi Foods, and Foster Farms into Miller Coors programs Managed projects from creative input through retail executionEnsured all work adheres to agency and client process, brand standards, and guidelinesMaintained client correspondence, approvals, copy, forms/documents, supplies for daily processing and tracking of account service work, etc.

Chicago, Il, Us

Created content and monitored social media efforts using HootSuites for approximately 34,000 followersCoordinated multi-platform sweepstakes promotional campaignResearched, collected contact information and solicited potential campaign partner/donor leads

The University Of Sydney, New South Wales, Au

Planned five events ranging from 50-500 attendeesContacted and managed speakers, guests, and vendorsCommunications including drafting, editing, and research work for alumni newsletter

Bachelor Of Science, Major: Business, Marketing Minor: Psychology

Study Abroad, Marketing