Caroline Bailey Email & Phone Number

Dallas/Fort Worth Area

Managed cross-account team of analysts to optimize performance-based ad campaigns across top publishers in travel advertising, including: Meta (Facebook/Instagram), Google, Tripadvisor, Kayak, trivago, Bing, Expedia TravelAds and Booking Network.

Was responsible for strategy, performance and media execution across all feed-based dynamic advertising for Meta (Facebook + Instagram), deploying ~$3M+ in monthly ad budget across all client accounts within the vertical.

Dallas/Fort Worth Area

Led social media strategy and community management for multiple clients to deliver actionable insights that maximize ROI and achieve business objectives. Wrote technical articles outlining product performance and customer testimonials for use in advertising, social media content, earned media placements and other channels. Managed earned media strategy and measurement; created automated tracking system to effectively measure how media hits ladder up to and help achieve business objectives.

Dallas/Fort Worth Area

Ohio, United States

Planned and executed integrated marketing programs in B2B, Home & Garden and CPG. Notable industries include commercial vehicles and trucking, sleep products and financial services. Conducted strategic planning and research, developed content, managed media relationships, coordinated projects for clients. Measured and managed social performance, including: community management, sweepstakes/promotions and influencer programs.

Ohio, United States

Contributed six feature articles for publication on College website and in print for Notre Dame News Today as part of 90 Stories, a feature series celebrating the 90th Anniversary of the College. 90 Stories earned the 2012 CASE Bronze Award for Excellence in Feature Writing in a Series, Oct. 2012.

Ohio, United States

Recruited new writers, generated newspaper content, designed newspaper layouts via InDesign, and developed and maintained relationships between faculty, administration and students. Developed weekly schedules for writers and printers, identifying upcoming release dates. Managed advertising requests from local businesses. Created a rewards-based system that encouraged writer submissions and boosted article integrity. Developed repositioning plan that redefined mission, philosophy and structure to strengthen Notre Dame News identity

Ohio, United States

One of eight interns selected nationally for progressive marketing firm providing integrated communications services for clients such as Bayer, Galderma, FDA, and GlaxoSmithKline. Analyzed stakeholder interviews and competitive landscape to support corporate positioning for a division of Bayer CropScience. Created press materials and content for trade magazines to support Fortune 500 clients and performed intensive market and competitive research for clients.

Texas, United States

Secured specialized role as only intern selected nationally for innovative .com, which provides cloud-based supply chain solutions for Kraft, Dean Foods, Land O’Lakes, Unilever, Nestle and more than 400 other companies. Designed and executed comprehensive recruitment program to develop dairy hauler base. Exceeded expectations by cold-calling 600 carriers, securing more than 100 membership contracts.

Ohio, United States

Collected and synthesized demographic data using Excel spreadsheets for later use in official print and online NCATE accreditation report. Greeted and briefed NCATE Board of Examiners and prepared minutes and booklets for board meetings.

Read 40 novels and wrote book reviews submitted to teenlibris.com. Contacted site managers to request publicity for upcoming anthologies.