Caroline Dirusso Email & Phone Number

New York, NY, US

• Management of accounts and day to day client relations
• Develop and execute strategies to drive client renewals.
• Implement Hubspot platform for sales enablement and marketing
• Assist in brand refresh of corporate website and development of social media strategy
• Ensure high levels of client satisfaction and retention through proactive engagement and effective communication.
• Provide interim leadership for the Client Services team during the lead's paternity leave

• Serve as client-facing representative for webinar marketing and demand generation
• Coordinate and manage campaigns directly with internal teams and clients to drive webinar growth
• Conduct regular meetings with clients to discuss strategy, progress and results

New York City Metropolitan Area

• Member of operating leadership team, a cross functional group, tasked with operationalizing strategic initiatives to advance key business metrics
• Led Revenue Operations division of 16 team members, focused on Client Demand Generation, Digital Account Services, and Account Management
• Managed department P&L’s and monitored the financial performance of contracted client programs through tight control over generated gross margin levels by product
• Strategized with media sales team to develop proposals and additional revenue streams
• Maintained relationships with third party vendors including negotiating contract terms

Greater New York City Area

• Managed team of 8 client facing project managers with programs spanning across web seminars, content syndication, and Account Based Marketing
• Oversaw the marketing automation team utilizing Marketo to promote client facing programs

Greater New York City Area

• Managed team of 3 virtual event producers who were responsible for all the pre-event set-up, live production, and post-event support for client driven web seminar programs
• Worked closely with sales to deliver qualified leads per agreed upon targets

• Served as main point of contact to schedule, set up, and facilitate virtual events and other demand generation programs
• Leveraged demand generation tools (Marketo, SalesForce) for campaigns / programs, and reporting purposes

New York, NY

• Responsible for coordinating and executing web seminars and research projects
• Manage content, marketing, and event programming for all assigned projects
• Oversee the development and deployment of registration pages, print and online advertising, and e-mail campaigns to drive audience development
• Manage metrics report of ongoing Web Seminar projects comparing conversion rates of registrants to attendees for each event for each year
• Develop social media campaigns per each produced event
• Manage the development and promotion of 60 seconds smarter editorial lead generation campaigns

Greater New York City Area

• Coordinated and managed all sponsored events for the firm nationally
• Worked with internal and external clients to coordinate receptions and networking dinners surrounding sponsored events
• Managed and produced breakfast series as well as numerous summits and events
• Negotiated contracts with vendors and conference organizers as per event
• Researched vendors for catering, venues, promotional marketing items, and audio visual services
• Point of contact with external firm vendors and third party conference coordinators

Metuchen, New Jersey, United States

• Licensing point of contact, participate in managing numerous licenses including but not limited to MTV official Jersey Shore Shades and Snooki by Nicole Polizzi
• Develop, launch and maintain new retail and wholesale web sites
• Plan and attend gifting suites in Los Angeles, CA examples being Golden Globes Gifting Suite and MTV Movie Awards Gifting Lounge
• Develop social media including Twitter and Facebook accounts
• Research and pursue new marketing opportunities to create brand awareness through numerous outlets including radio advertising
• Oversee all tradeshow responsibilities including planning, managing, and attending four shows per year in Las Vegas

• Data entry of insurance applications
• Premium processing of allocations of payments and missed deduction letters
• Underwriting of incoming applications
• Marketing Research of potential cliental

Masters, Business Administration

Bachelor Of Science, Business Administration; Marketing

Activities and Societies: Theta Phi Alpha Fraternity, Rho Lambda Honor Society, Student Alumni Association

High School

High School

Activities and Societies: French club, Student government, Softball team, Bowling team