Caroline Easter Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Working with internal teams and external media/creative agencies to deliver fundraising and brand building activities, from initial planning to implementation and evaluation. Integrated marketing approach involves online digital display, search and social channels; direct mail, eCRM and retail channels; plus partnerships, community initiatives, radio and DRTV.

Brighton, United Kingdom

Working on a freelance or contract basis with a number of not for profit organisations, designing digital content and developing local marketing strategies to engage new audiences.

Sydney Area, Australia

Managing marketing team responsible for multi channel communications across 2 major divisions - positioning the organisation as a leading provider in the emerging National Disability Insurance marketplace and - managing B2B communications to employers via 22 offices across NSW. Built significant growth in web traffic, social followers and lead generation. Channel mix spans online, broadcast, print, data, events and PR.

Sydney, Australia

Acquisition of regular givers (Human Rights Defenders) and occasional donors through Face to Face programs, Direct Marketing, Tele-fundraising and Online communications. Presented at Digiraise 2014 on an innovative Tinder takeover to highlight global female inequality.

Sydney, Australia

Account director managing donor communications through broadcast, direct and digital channels for Blood Service and DM campaigns for Australian Red Cross.

Responsible for central marketing services - print, film, radio, digital - to support this charity's diverse social and fund raising programs.

Jan 2004 - May 2005 + Oct 2008 - Feb 2009 Blueprint represent Porsche; Microsoft; Orange and Inmarsat. I've been invited back several times to project manage direct marketing, digital campaigns, and customer events, working both in-house and managing outsourced teams.I developed and implemented a Samsung rewards programme to incentivise the Orange sales channel, achieving ambitious Christmas retailer targets. For Porsche I worked with a developer to create a web-based event database then managed data collection, segmentation, invitations and responses to launch the new Boxster model, achieving an 18.8% response and excellent ROI.

Delivering print, radio and outdoor campaigns for this full service agency in Edinburgh, part of MediaSquare. Managing clients in financial services; Scottish Government and Scottish Hydro.Highlights include - Re-focusing customer information for Clydesdale Bank's current and savings accounts on and offline; plus created new sub brand for the specialist asset finance division - Planned green energy product launch and developed a 24 month print and paperless contact strategy to reach 8.5 million utility customers across 4 regional brands.

January - December 2006 and June - December 2007 Managed wide range of DM and digital campaigns in 2006 for Commonwealth Bank and later retained to work on Lenovo and Fairfax. In my second assignment at OgilvyOne, I managed press, outdoor, plus high volume and prestige DM programmes for American Express - meeting and exceeding acquisition, retention and upgrade targets.

Managed 12 month B2B program partnering with Hewlett Packard resellers to develop guides to strategic IT issues, resulting in successful relationship building between resellers and targeted SMBs.Managed highly responsive integrated direct mail, phone, press and online campaign to retain and grow HP's base of end users and trade channels.

London, United Kingdom

Key member of team responsible for driving creative strategy; cross agency delivery and implementation of re-brand from Cellnet to BT Cellnet - from concepts to live in 4 months.Managed customer communications overseeing a team of five. Produced wide range of direct mail, SMS and web activities and co-managed a unique data driven cash-back CRM programme with 8 million subscribers.