Caroline Easter

Caroline Easter Email and Phone Number

Brand Manager at Marie Curie UK @ Marie Curie UK
london, greater london, united kingdom
Caroline Easter's Location
United Kingdom, United Kingdom
Caroline Easter's Contact Details

Caroline Easter work email

Caroline Easter personal email

n/a
About Caroline Easter

Marketing communications specialist – with a reputation for delivering on time, brief and budget. Solid track record in multi channel campaigns, including digital and broadcast. Skilled in brand strategy, planning, and achieving acquisition and retention objectives. Strong project management skills. Agency, consultancy and corporate experience, last 12 years in Not for Profit sector.

Caroline Easter's Current Company Details
Marie Curie UK

Marie Curie Uk

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Brand Manager at Marie Curie UK
london, greater london, united kingdom
Website:
mariecurie.org.uk
Employees:
1701
Caroline Easter Work Experience Details
  • Marie Curie Uk
    Brand Manager
    Marie Curie Uk Mar 2018 - Present
    London, England, United Kingdom
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  • Marie Curie Uk
    Marketing Manager
    Marie Curie Uk Feb 2017 - Feb 2018
    London, United Kingdom
    Working with internal teams and external media/creative agencies to deliver fundraising and brand building activities, from initial planning to implementation and evaluation. Integrated marketing approach involves online digital display, search and social channels; direct mail, eCRM and retail channels; plus partnerships, community initiatives, radio and DRTV.
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  • Freelance
    Marketing Consultant
    Freelance Aug 2016 - Feb 2017
    Brighton, United Kingdom
    Working on a freelance or contract basis with a number of not for profit organisations, designing digital content and developing local marketing strategies to engage new audiences.
  • Ability Options
    Senior Marketing Manager
    Ability Options Oct 2014 - Jul 2016
    Sydney Area, Australia
    Managing marketing team responsible for multi channel communications across 2 major divisions - positioning the organisation as a leading provider in the emerging National Disability Insurance marketplace and - managing B2B communications to employers via 22 offices across NSW. Built significant growth in web traffic, social followers and lead generation. Channel mix spans online, broadcast, print, data, events and PR.
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  • Amnesty International Australia
    Supporter Acquisition Manager
    Amnesty International Australia Jan 2014 - Sep 2014
    Sydney, Australia
    Acquisition of regular givers (Human Rights Defenders) and occasional donors through Face to Face programs, Direct Marketing, Tele-fundraising and Online communications. Presented at Digiraise 2014 on an innovative Tinder takeover to highlight global female inequality.
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  • Rapp
    Business Director
    Rapp Jun 2011 - Dec 2013
    Sydney, Australia
    Account director managing donor communications through broadcast, direct and digital channels for Blood Service and DM campaigns for Australian Red Cross.
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  • Wesley Mission
    Marketing Services Manager
    Wesley Mission Mar 2010 - Mar 2011
    Responsible for central marketing services - print, film, radio, digital - to support this charity's diverse social and fund raising programs.
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  • Blueprint Partners
    Project Manager
    Blueprint Partners Oct 2008 - Mar 2009
    Jan 2004 - May 2005 + Oct 2008 - Feb 2009 Blueprint represent Porsche; Microsoft; Orange and Inmarsat. I've been invited back several times to project manage direct marketing, digital campaigns, and customer events, working both in-house and managing outsourced teams.I developed and implemented a Samsung rewards programme to incentivise the Orange sales channel, achieving ambitious Christmas retailer targets. For Porsche I worked with a developer to create a web-based event database then managed data collection, segmentation, invitations and responses to launch the new Boxster model, achieving an 18.8% response and excellent ROI.
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  • The Gate Worldwide
    Account Director
    The Gate Worldwide Jun 2007 - Aug 2008
    Delivering print, radio and outdoor campaigns for this full service agency in Edinburgh, part of MediaSquare. Managing clients in financial services; Scottish Government and Scottish Hydro.Highlights include - Re-focusing customer information for Clydesdale Bank's current and savings accounts on and offline; plus created new sub brand for the specialist asset finance division - Planned green energy product launch and developed a 24 month print and paperless contact strategy to reach 8.5 million utility customers across 4 regional brands.
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  • Ogilvy & Mather
    Senior Account Manager
    Ogilvy & Mather Jun 2007 - Dec 2007
    January - December 2006 and June - December 2007 Managed wide range of DM and digital campaigns in 2006 for Commonwealth Bank and later retained to work on Lenovo and Fairfax. In my second assignment at OgilvyOne, I managed press, outdoor, plus high volume and prestige DM programmes for American Express - meeting and exceeding acquisition, retention and upgrade targets.
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  • Publicis Mojo
    Project Manager
    Publicis Mojo Oct 2004 - Oct 2005
    Managed 12 month B2B program partnering with Hewlett Packard resellers to develop guides to strategic IT issues, resulting in successful relationship building between resellers and targeted SMBs.Managed highly responsive integrated direct mail, phone, press and online campaign to retain and grow HP's base of end users and trade channels.
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  • Bt Cellnet
    Marketing Communications Manager
    Bt Cellnet Dec 1996 - Aug 2000
    London, United Kingdom
    Key member of team responsible for driving creative strategy; cross agency delivery and implementation of re-brand from Cellnet to BT Cellnet - from concepts to live in 4 months.Managed customer communications overseeing a team of five. Produced wide range of direct mail, SMS and web activities and co-managed a unique data driven cash-back CRM programme with 8 million subscribers.
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Caroline Easter Skills

Project Management Dm Expertise Integrated Marketing Strategic Planning Social Media Marketing Online Advertising Creative Strategy Direct Marketing Marketing Communications Strategy

Caroline Easter Education Details

Frequently Asked Questions about Caroline Easter

What company does Caroline Easter work for?

Caroline Easter works for Marie Curie Uk

What is Caroline Easter's role at the current company?

Caroline Easter's current role is Brand Manager at Marie Curie UK.

What is Caroline Easter's email address?

Caroline Easter's email address is en****@****ost.com

What schools did Caroline Easter attend?

Caroline Easter attended City, University Of London.

What skills is Caroline Easter known for?

Caroline Easter has skills like Project Management, Dm Expertise, Integrated Marketing, Strategic Planning, Social Media, Marketing, Online Advertising, Creative Strategy, Direct Marketing, Marketing Communications, Strategy.

Who are Caroline Easter's colleagues?

Caroline Easter's colleagues are Mary Mccann, Marie Webster, Emily Hardy, Megan Brockington, Margaret Anderson, Sheila Mckay, Joanne Cowling.

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