As the CEO of Wine Yarra Valley, I am dedicated to delivering exceptional results and promoting the Yarra Valley Region and our members on both national and international stages. Reporting to the Board, I am responsible for developing and executing strategic plans, managing budgets, strategic communications, destination marketing and fostering relationships with government entities to advocate for the region's wineries. With a strong focus on operational excellence, I work with the… Show more As the CEO of Wine Yarra Valley, I am dedicated to delivering exceptional results and promoting the Yarra Valley Region and our members on both national and international stages. Reporting to the Board, I am responsible for developing and executing strategic plans, managing budgets, strategic communications, destination marketing and fostering relationships with government entities to advocate for the region's wineries. With a strong focus on operational excellence, I work with the technical committee, leverage the latest research and lead a team to plan and execute an engaging calendar of industry training covering a range of oenological and viticulture topics. I also support members’ responses to emerging issues, changes in legislation and other issues with advocacy, training or new events.I am agile to respond to emerging topics and consult closely with our members, Board, committees and industry partners to understand industry needs and solutions. I have also led the development of annual regional events including “Rose Evolution” and “Yarra Valley Fireside” to build trade and consumer engagement with the region and our members’ businesses. I also work collaboratively to advocate for and promote Australian wine and I am a Committee Member on the Marketing Project Working Group for Wine Australia.Organisational growth, sustainability and governance are key aspects of my role and I prepare grant applications and manage the P&L; accountable for Board reporting, financial reporting and regulatory compliance. Show less

After great success supporting business transformation and growth, I was promoted to lead this family-owned business with a dairy, cheese production facility, on-site shop and café. I led product development, production, and commercial operations with a team of 70 staff, managing business strategy, P&L, regulatory compliance and local/international growth.Levering market research and insights, I developed successful product, brand, and commercial strategies to grow B2B and B2C sales… Show more After great success supporting business transformation and growth, I was promoted to lead this family-owned business with a dairy, cheese production facility, on-site shop and café. I led product development, production, and commercial operations with a team of 70 staff, managing business strategy, P&L, regulatory compliance and local/international growth.Levering market research and insights, I developed successful product, brand, and commercial strategies to grow B2B and B2C sales. Building strong relationships with suppliers and customers, I also represented the company at national and international trade shows including Austrade events. Notable achievements include revenue growth, increased profit margins, expanding the US export market, and introducing Lean manufacturing systems. I also successfully launched a specialist cheese brand in major supermarkets and implemented integrated brand strategies targeting retail, high-end hospitality and supermarket consumers. Show less

I managed the brands, business development and marketing to grow a newly launched portfolio of cheeses. I also managed the on-site retail store and café, providing coaching and mentoring to the retail and café team. Responsible for product management across the range of cheeses, I managed B2B customer relationships and business development processes. Through market research and analysis, I designed business plans and identified opportunities for expansion and new product development. I… Show more I managed the brands, business development and marketing to grow a newly launched portfolio of cheeses. I also managed the on-site retail store and café, providing coaching and mentoring to the retail and café team. Responsible for product management across the range of cheeses, I managed B2B customer relationships and business development processes. Through market research and analysis, I designed business plans and identified opportunities for expansion and new product development. I also managed all strategic and tactical marketing and communications processes to grow the new product portfolio.Notable achievements include a complete rebranding of the business and artisan cheese range, tripling SKU distribution nationally via new product development, and implementing strategic partnerships to enhance distribution. Show less

• Seconded to the University’s teaching and learning research department to develop work place based training - delivery models, communication piece• Managed process of engaging with local businesses to drive work place based training business for SUT• Developed, updated and amended resource materials to ensure they reflected current business attitudes and practices• Taught a across range of disciplines including marketing, business management, human resource management, and… Show more • Seconded to the University’s teaching and learning research department to develop work place based training - delivery models, communication piece• Managed process of engaging with local businesses to drive work place based training business for SUT• Developed, updated and amended resource materials to ensure they reflected current business attitudes and practices• Taught a across range of disciplines including marketing, business management, human resource management, and strategic planning. Show less

I was promoted to this role and continued to be accountable for managing the visitor centre and events program with a new manager running day-to-day activities. My increased responsibilities included brand management, PR, communications, media management, destination marketing and national brand representation. I had the autonomy to develop and execute market-relevant strategies and also localised and executed global strategies in the APAC region. In this role, I developed relationships… Show more I was promoted to this role and continued to be accountable for managing the visitor centre and events program with a new manager running day-to-day activities. My increased responsibilities included brand management, PR, communications, media management, destination marketing and national brand representation. I had the autonomy to develop and execute market-relevant strategies and also localised and executed global strategies in the APAC region. In this role, I developed relationships with partners and Government and non-governmental organisations to deliver collaborative initiatives and promote the region’s wine, food and tourism industries. Show less

I played a key role in launching and growing Chandon Australia, working as part of a small regional team reporting to the global business. In this role, I managed the visitor centre, a program of luxury events and a team of around 30 staff; accountable for strategy, operational management, budgets and revenue. Through developing strategic partnerships, I delivered collaborative events with other LVMH brands, the Australian Chamber Orchestra, Opera Australia, and other cultural… Show more I played a key role in launching and growing Chandon Australia, working as part of a small regional team reporting to the global business. In this role, I managed the visitor centre, a program of luxury events and a team of around 30 staff; accountable for strategy, operational management, budgets and revenue. Through developing strategic partnerships, I delivered collaborative events with other LVMH brands, the Australian Chamber Orchestra, Opera Australia, and other cultural organisations aligned with the brand. Show less