Caroline Farley Email and Phone Number

Practice Director contract cover working on Yeo Valley and Mondelez

I am currently covering a Managing Partner role at Red Havas on a short term contract looking after clients including American Express, Jaguar Landrover, Galderma and Molson Coors

Managing Director at Fever - a top 15, award-winning consumer agency launched in 2010. Led a team of 30 with client base including Sky, NOW, Canon, Toshiba, Warner Bros., Discovery, Red Bull, The O2, Camden Markets, Amnesty International, The Royal British Legion, Logitech, Nextbase, The RFU and The ECB. Extensive experience in entertainment, destination, tech, sports and family sectors.

Clients included: NOW TV, Sky, PlayStation (UK and EMEA), Warner Bros. Studio Tour, Fox, Cow and Gate, Black Tower A trusted and integral member of Fever’s Strategy and Operations team, working alongside the MD to run and grow the agency, input into the company’s business and growth plan, covert new business targets (successful wins including Sky, NOW TV and PlayStation) whilst organically growing existing clients. Additionally, responsible for leading the agency’s PR and marketing function, securing award nominations and wins and sharing best agency case studies and commentary within the wider industry. Account overview: NOW TV - Responsible for strategic and creative direction of the account and for delivery of high impact brand campaigns and a proactive press office overseeing reviews, junkets and news generation. Account lead for integrated, cross agency working to ensure best possible brand synergy. Secured 30 industry award nominations and 12 wins for creative campaigns including the Season 8 launch of The Walking Dead, The 40th Anniversary of Grease and the 25th anniversary of Jurassic Park. Sky – Lead for all brand and product PR across Sky’s portfolio of services (Sky Q, Sky Plus, Sky Cinema, Buy & Keep). Remit includes launches (Sky Q, Sky Sports 5), events (launch of Sky Kids Café), show publicity (Sky Witness, Sky One), Christmas ad amplification, influencer outreach, news generation and media relations promoting TV shows, movies and services PlayStation – headed up both UK and EMEA accounts overseeing strategic planning, tool kitting and delivery of all hardware and software products. Key achievements included the launch of PlayStation 4 and VR, alongside key title launches (Until Dawn, No Man’s Sky, Shadow of the Colossus) and a proactive press office spanning influencer programmes, themed press events, trade shows, junkets and traditional press office.

Clients included: Amazon, Warner Bros., Universal Pictures, UKTV, BBC Worldwide, Disney Channel, Thorpe Park, The London Dungeon, Bacardi-MartiniCore skills & responsibilities:-Ran VIP celebrity red carpet events, brokered talent endorsement deals, managed junkets and talent publicity schedules for everyone from Hollywood’s A list to the cast of TOWIE -Implemented high-reach live events including recreating Central Perk in Soho to celebrate the 15th anniversary of Friends and Del Boy’s flat in a tower block in Peckham to mark the 15th anniversary of Only Fools and Horses -Managed all elements of film and TV publicity including reviews programmes, feature placement, asset placement, third party brand partnerships, media and influencer relations -Honed my creative idea generation and news hijacking techniques for accounts lacking new news but demanding front of paper column inches -Created Thorpe Park’s annual Fright Night’s media and celebrity event, launched SAW rollercoaster and SAW maze, launched Jack the Ripper experience for London Dungeon and managed all press office elements for both attractions – media visits, celebrity visits, listings, outside broadcasts, crisis comms -Launched Bacardi’s live festival experience, B-Live at Clapham’s SW4 and toured festival circuit hosting press trips promoting Bacardi variants and DJ acts. Hosted additional press trip to Cannes for Martini to celebrate launch of Martini Rosato variant and sponsorship of Formula One -Ran extremely fast paced press office for Amazon across 14 of their different stores covering product placement, news hijacking and idea generation, content creation, talent management, profile and business story placement, media and influencer press events -Pitched and launched first ever Christmas in July event (now an annual calendar moment), launched Amazon Kindle and brought first ever Black Friday to the UK

Clients included The Swatch Group (Swatch & Tissot), Bacardi-Martini, Freeview, Disney Channel