Caroline Fleming Email & Phone Number

Canterbury, England, United Kingdom

Kent, England, United Kingdom

With over 10 years marketing experience spanning a breadth of different marketing specialities I offer brand, social and traditional marketing expertise. From strategy through to implantation I offer a broad range of services to fit each clients needs.

As one of two Creative Services Buyers I am responsible for the purchase of creative services including design, artwork and print materials for Kent County Council. I help take design and artwork work requests from concept right through to delivery using a roster of designers, specialists and print framework suppliers via the print procurement system, Panacea. Assisting the creative services workflow and ensure delivery of projects to deadline are key to my success and I'm proud to act as ‘guardian’ of the KCC brand.

Responsible for the end to end creation and delivery of compelling social content across all digital platforms. Main point of contact for all consumer service issues, managing and monitoring engagement across all social channels. Lead in optimisation and analysis of campaigns across all digital platforms. Responsible for setting and managing social content budgets.

London, United Kingdom

Campaign Manager responsible for the development of structured marketing strategy for all lists in Egmont catalogue. Providing input into and management of annual marketing budget, feeding into quarterly reviews and statements. Working with senior stakeholders to deliver achievable consumer strategies focusing on stand out campaigns and cost effectiveness across all lists. Working with publicity, digital, and sales team to deliver on consistent, cohesive marketing campaigns and shared goals.

London, United Kingdom

Marketing Manager delivering creative and effective marketing campaigns across consumer and trade across all lists. Management of all budgets specific to campaigns ensuring cost effectiveness. Exploration of possible partnership opportunities and updates on conversations to business. Delivery innovative trade marketing materials identifying opportunities for further stand out at retail. Delivery of exclusive content, materials and packaging for sales team to pitch to retail. Briefing in, and overseeing the design team to ensure strong creative messages and copy.

London, United Kingdom

Brand Manger creating and executing international brand strategies for key properties in the Zodiak Kids portfolio including Zack & Quack, Mister Maker and Tickety Toc. Development and implementation of integrated brand marketing strategies on local and international scale working with both local teams and agents to successfully deliver against these. Identifying possible areas of expansion or improvement, which includes, but not limited to; identifying new partners, cross-promotional activity, new packaging solutions, delivering new concepts for brands working cross divisionally and with external licensors and clients. Ensuring consistent engagement with and extensive management of talent, reporting to and also involvement with talent as Brand Ambassador for Zodiak Kids. Managing and executing social media strategy for brands across multiple platforms with responsibility to deliver and report on results. Leading brand research project on Mister Maker working closely with external agencies to ensure the project moves in the specified direction as well as delivering on budget.

London, United Kingdom

Brand Manager of key BBC Kids brands such as CBeebies, Something Special, Sarah & Duck, in an ongoing capacity, across DVD and Digital formats, in addition to all merchandising including; books, toys, digital apps, clothing, accessories and CBeebies Land at Alton Towers. Working within a dynamic marketing team, to manage all key releases and products to market from inception through to marketing campaign with the aim to deliver quality programming on DVD with innovative, collectable packaging to market, via integrated marketing initiatives with a cross category focus where applicable. Responsible for brand voice across key properties ensuring that all marketing and licensing remain consistent and on brand. Responsible for managing, leading and arranging representation at licensing events including BLE and Licensing Awards. Deliver social media strategies across both individual products and brands working cross divisionally, alongside talent and using own initiative to bring growth and clear results.

London, United Kingdom

Working as PA to Paul McCartney my role was varied and involved dealing with both private and public work management including the management of the Liverpool City of Culture event covering; careful liaising with all family members, friends, additional acts involved, all ticket allocation, all travel arrangements, meet and greets, catering, assisting in ensuring all key timings were met and additional support.

London, United Kingdom

Reporting to the Events manager assisting in the organising and supervising the running of large and small scale events with responsibilities covering; managing events databases; logging acceptances, declines and confirmations, researching venues, arranging site visits, all bookings and communication with venues and responsibility for booking equipment such as AV, organising worldwide travel and accommodation.

Social Media Marketing: Associate Programme, Marketing

Designed and delivered successful live social media campaign for a real business over a six month period, gaining real-world experience.

Bachelor Of Arts (B.A.), English Language And Literature, General, 2.1