Waking up in the morning to create value for customers and the company using AI and digital solutions and applying technology and analytics.I am a results driven executive leader and transformer with 15+ years of experience in omnichannel retail industry. I focus on digital strategy, technology integration, and data-driven decision-making, across several domains as e-Commerce, Digital Marketing, Loyalty & Personalization, Digital in Stores and Supply chain & Operations. Proven track record for generating substantial P&L improvements and sustainable customer value and building high-performing teams in dynamic, customer-centric environments. I get things done. I am a strong believer of sustainable value creation: leading the transformation through the combination of creating value while strengthening the technology & data foundation and the culture, in an empathetic way. I am an energetic leader creating and developing happy and high performing teams.I thrive in growth situations with an informal, customer centric culture. High integrity, curious and result-driven team player.I earned a MSC in Technical Mathematics and a MTD in Computational Mechanics at the University of Twente. In my free time, I spend time with my family, I love sports and being outdoor, and I strive to lead a healthy, sustainable life.