E-commerce and retail brand Europe and the Middle East (40 stores in Europe and 22 stores in the Middle East region) - Established the business model, the brand positioning and the e-commerce development strategy before launching the brand. - Implemented web targeted and analytics driven digital and marketing strategies. - SEO/ SEM: worked with agencies to ensure that site search and PPC are optimized.- Elaborated digital merchandising strategies and online/offline CRM to build consumer engagement, acquisition and retention: grew the e-commerce traffic to 15k/month.- Enforced social media management: built new and interesting content to drive customer engagement on multiple channels: 20k subscribers. - Analyzed social media presence, including digital advertising costs and returns.- Worked with influencers to support key launches and pop-up stores openings. - Forecasted campaign growth and ROI for digital, marketing and emailing campaigns.- Developed affiliate relationships through marketplaces, retail presence and co-branding: Kiehl’s, IKKS, We Love Green, Oopsie Box, Les Petits Frenchies. Relevant articles on Le Bow Paris: Le Bow Paris in the French Tech selection for Christmas: http://noeldelafrenchtech.fr/http://www.bibamagazine.fr/mode/accessoires/le-bow-un-noeud-ingenieux-pour-cacher-son-soutien-gorge-53784http://www.paulette-magazine.com/fr/article/le-bow-l-astuce-pour-cacher-son-soutien-gorge-avec-un-dos-nu/6261http://www.mariefrance.fr/mode/good-news/le-bow-paris-le-petit-accessoire-qui-va-vous-changer-la-vie-237344.htmlhttp://www.leseclaireuses.com/instant-decouverte/instant-decouverte--le-bow-paris-habille-votre-dos.htmlhttps://www.maddyness.com/entrepreneurs/2016/12/07/maddynoel-le-bow-paris/http://charlesetcharlotte.com/paroles-dexperts/caroline-creatrice-du-bow-paris-repond-a-toutes-nos-questions/