Need a pro freelance copywriter, pronto? Hello! I’m Caroline, a writer with over 15 years’ experience in copywriting, conceptual thinking and creative strategy. From Adnams, Aviva and Duracell to FRONTLINE, Rightmove and ZSL, I've worked with national and global brands, helping win customers and awards along the way. Now how can I help you?Boosting brand awareness?Launching a new product, or repositioning an existing one?Promoting an event?Bringing a new brand into being, or refreshing it?Staying connected with your customers? I can make words work across them all (and more) because I’ve been lucky enough to flex my writing skills across all these (and more):– digital advertising to DM– brochures to branding– emails to entire websites – PPC to TVC– did I mention social? If not, 'social'So whether you need an integrated campaign, a messaging strategy, long-form copy or a small-but-mighty communication, just let me know. I'll be happy to let you know how I could help. Or to learn a bit more/have a peep at my portfolio, head over to carolinecopywrites.com
Carolinecopywrites.Com
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Freelance CopywriterCarolinecopywrites.Com Jan 2024 - PresentWorking with organisations of all sizes to create compelling communications. I can help with:• Copy – writing for print and digital (including content), whether it's B2B or B2C• Concepts – creating big ideas and crafting them to make an impact across different touchpoints• Tone of voice – helping determine your brand’s voice so you can authentically communicate • Editorial – weaving the right words to educate or entertain and suit your editorial style• Scriptwriting – neatly landing narratives for videos, radio ads and more• Copy-editing – helping create an even better reading experience by editing existing pieces.
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Senior CopywriterKrow Group Oct 2019 - Dec 2023• Creating concepts, campaigns, content and brand tones of voice for B2B and B2C brands• Delivering across channels from TVC and VOD to social, blog posts, PPC and print• Working across a range of sectors with particular experience in pet care, financial services and FMCG • Brand leading on a number of key accounts, responsible for reviewing briefs, mentoring copywriters and making sure other writers’ copy consistently meets brand guidelines• Highlights include:- helping to launch the Aviva Cost of Living Boost Community Fund- creating a TVC for the UK market that was subsequently adopted in four other global regions - delivering unprecedented results during a brand relaunch campaign -
Senior CopywriterBigdog Agency Mar 2015 - Sep 2019• Wrote a social campaign that delivered 18x the original target• Delivered many multichannel campaigns, including concepting the big idea behind them• Created an ED&I project that achieved outstanding results -
Senior CopywriterBalloon Dog Oct 2011 - Feb 2015• Scripted my first TVC from a concept I'd created• Wrote for charities including Railway Children and ZSL • Created and presented a pitch to win back a major client • Delivered award-winning work -
CopywriterBalloon Dog Jul 2008 - Sep 2011
Caroline H. Education Details
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Diss High School6 A*S, 3 As
Frequently Asked Questions about Caroline H.
What company does Caroline H. work for?
Caroline H. works for Carolinecopywrites.com
What is Caroline H.'s role at the current company?
Caroline H.'s current role is Senior copywriter and conceptual thinker, helping brands of all sizes to connect with customers – available for freelance.
What schools did Caroline H. attend?
Caroline H. attended University Of Kent, Diss High School.
Not the Caroline H. you were looking for?
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Caroline H.
Human Resources Business Partner At London North West Healthcare Nhs TrustLondon Area, United Kingdom -
Caroline H BSc (Hons) - Find me
United Kingdom -
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