SmartRoutes is a total delivery management software for anyone from small businesses to large logistics teams. It allows you to plan and optimize your routes while tracking drivers and capturing proof-of-delivery. SmartRoutes keeps recipients informed of their delivery with up-to-the-minute notifications and a delivery tracking portal. Implementing a smart solution for delivery management saves logistics teams time and money with increased efficiency and reduced fuel costs. You will also increase control and insights into last-mile operations.

• Reported weekly to the leadership team on marketing activities that gave an insight into all aspects of the company’s marketing performance.• Ensured the marketing team implemented all marketing initiatives and campaigns on time and to a high degree of accuracy.• Co-lead PR initiatives for Alsessor, AI Accelerator run in partnership with Tangent, Trinity College’s Ideas Workspace. This included event management, promotion for program intakes, workshop co-ordination and promoting the companies to our audience.• Lead the planning, content development and delivery of the new website and kept this up to date using the CMS WordPress.• Used Google and Social Media Analytics to determine the effectiveness of marketing initiatives and content used to inform and improve future campaigns.• Responsible for communication of strategies to sales representatives and ensuring provision of support materials.• Responsible for external vendor management with various external marketing agencies.

• Responsible for creating marketing collateral for various departments in a timely manner.• Collated information and created proposals in response to RFPs for new business opportunities on behalf of the senior management team.• Developed marketing content and built presence on various social media channels that conformed to the brands visual style, format and target audience.• Organised a virtual webinar with a small team in collaboration with Altada’s sister company, BeaconAI, that was promoted to a global audience on the privacy landscape with a focus on the implementation of the CCPA in the US.• Responsible for creating Altada’s outward message and crafted press releases in line with company news.• Established weekly newsletters and distributed to email lists using HubSpot.• Conduct thorough research on industry-related topics to generate ideas for new content

• Conducted daily research to generate new sales leads and business opportunities which lead to customer acquisition by cold calling clients directly.• Built new relationships and successfully managed relationships with existing customers.• Liaised with the graphics design team to ensure client satisfaction was achieved in their service.• Collaborated across internal departments to ensure the successful planning and execution of events.• Represented RSVP at various events and managed Social Media platforms at events to ensure the brand’s image remained at a high standard.• Responsible for achieving a portion of the overall print magazine target on a monthly basis.• Co-ordinated spot prizes and items for goodie bags for events.

Conducted economic studies on a country-by-country basis in line with the company’s strategic goals.Conducted daily market research and analysis on the company’s strategic industry sectors in order to identify mega projects in line with company plans.Assisted with the development of the company’s business strategy.Co-created branding update for the group across multiple global office locations.Identified internal brand ambassadors in each office location on behalf of the CEO to ensure a smooth transition.Managed LinkedIn and Twitter accounts for the Group.Worked closely with senior management regarding market research reports and was called on to perform a variety of tasks at their behest.Worked virtually with Business Development in headquarters and overseas.Administrative duties where needed such as co-ordinated with document control and reception management.