Caroline Heitz Email & Phone Number

Mougins, Provence-Alpes-Côte D’Azur, France

Mougins, Provence-Alpes-Côte D’Azur, France

Mougins, Provence-Alpes-Côte D’Azur, France

Développement des Outils Sell-out et des outils de formation vente dans les cycles de vente.Catégorie management :- Analyse et recommandation des assortiments pour la force de vente et de leurs expositions.- Suivi des performances des innovations de la force de vente.Animations & Challenge Pharmacies :- Pilotage, analyse et suivi de l’ensemble des process animation et challenge en para / pharmacie.

Lyon, France

In 2020, Laboratoire Gravier recorded a turnover of 13 million euros.- Deployment of trade operations for specialized shops and pharma groups- Operational support for product launches (creation of launch platforms)- Tracking of sales figures (SO/SI/ND) by brand- Creation of field tools: realization of sales force supports... - Press management (update and development of press kits)- CSR (Increasing the visibility of CSR actions implemented by the Laboratory)- Digital support (writing of BLOG articles [SEO], FAQ…) and help with the development of e-commerce sites- Participation in the development of marketing campaigns and communication/brand promotion tools (promotions, publishing, visuals, POS)- Brief, negotiate and support suppliers (creative agencies, freelancers, printers)- Help in the creation and management of the content of a training platform- Participation in the preparation of French seminars and trade shows (preparation of materials, workshops, decor, event organization...): Organization of the NATEXPO 2021 (20K visitors) and NATEXPO 2022 trade shows- Management of the trade and marketing of the Uzès store (showroom)- International development support: Export (presentations in English for international clients, translation, sales tools)- Support for export development...

Paris

Working on Narciso Rodriguez Fragrances in the Operational Marketing team in EMEA markets (11 markets in Europe + Middle East), I was in charge of :Marketing plan preparation :- Being the contact between the brand and EMEA markets: marketing needs consolidation of 11 EMEA markets, daily operational support in the local activation of their marketing strategy, implementation in the subsidiaries of new initiatives taken by the brand.- Manage and adapt specific demands of each marketMarketing plan follow-up :- Marketing plan monitoring (multi-zone, multi-line)- Analysis and monitoring of new launches (reporting, analysis and interpretation)- Sell In/Sell Out performance analysis and report- Competition studies

Ville De Paris, Île-De-France, France

Operational Marketing Assistant for Wholesale France / Benelux for the L'Occitane en Provence and Melvita brands.- Development of sales pitches and sales support materials- Monitoring and analysis of trade operations- Merchandising recommendation and realization of planograms- Emailing creation- Coordination of creations, printing and sending of cycle elements- Preparation of the France seminar- Development, content creation and animation of the Melvita Crush platform, a training application for customers and sales force.

Strasbourg

Sales and customer advice, receipts, receipt, registration and storage of deliveries, banking, after-sales service management, point of sale merchandising...

Huningue

Supporting two products managers :Market study and competitive intelligence, forecasting, monitoring and analysis of sales, analysis of the impacts of marketing actions, help in creation of sales arguments and sales force tools (POS)...

Région De Strasbourg, France

Monitoring of turnover, monitoring of daily objectives, creation and development of sales arguments, receipts...

Strasbourg

Supervision of a team of 44 people with the help of two colleagues. Recruitment of the team.Management of a budget of around 50,000€. Responsible for the promotion of EM Strasbourg on trade fairs, in high schools, during live chat.... Happy/Finance Manager: management of activities, partnerships, choice of a theme (decoration and related activities, choice of goodies, etc.) Responsible for welcoming candidates for the EM Strasbourg Bachelor's degree tests, before, during and after their writing and speaking exams.

Strasbourg

Member of the student office of EM Strasbourg Business School. Events PoleSearch for partnerships, contact of rooms, organization of an integration weekend... Total budget of 40 000€.

Programme Grandes Ecoles (Master Level), Marketing, 16,05/20

SPECIALIZATION : MARKETING EM Strasbourg is the Business School of the University of Strasbourg, ranked among the top 150 universities.

Bachelor'S Degree, International Business, 18,73/20

Exchange semester in Zheijiang Gongshang University 🈴 in Hangzhou city, partner university of EM Strasbourg Business School. Courses.

Bachelor International Trade, Marketing, 15,99/20

EM Strasbourg is the Business School of the University of Strasbourg, ranked among the top 150 universities in the world in the Shanghai.

Bachelor'S Degree, Economics And Management

Double degree - Bachelor's degree in Economics and Management in parallel with my Bachelor's degree in International Business at EM.

Séjour Linguistique De 3 Mois À Dublin, Irelande

- Case Study (implentation of products from an Alsacian butchery in Irish canteens) - Business class