Innovative media measurement systems for video entertainment consumption and advertising effectiveness. Presently consulting for the Coalition for Innovative Media Measurement (CIMM) and Hyphametrics.

Responsible for Product at 605. We launched two ground-breaking products in two years that proved the value of better targeting and campaign planning. I managed brilliant teams of data scientists, analysts, and product managers. We worked with incredible engineers to build large-scale television measurement and analysis tools that enable TV advertising to share the advantages of digital advertising. We showed buyers and sellers of national and local television advertising how data-driven innovations can improve inventory yield and sales outcomes. Advanced TV, Addressable, Attribution Automation, Cross Platform, Planning, and Buying Optimization Better Data. Better Insights. Better Outcomes.

Recent Comscore executive Caroline Horner, in conjunction with Network TV executive Michael Finn, have built an organization, focused on audience/inventory yield optimization, targeting capabilities, and analytics, to provide value to both buy and sell side companies (as well as technology/software companies) operating within the Addressable Advertising marketplace. The company is also acting as an incubator to potential technology offerings within that same Programmatic TV, VOD, OTT, and Digital space. While Michael has led ad sales teams at both large/small TV networks, he also founded the $500M Dish Media Sales organization, responsible for building/monetizing Dish's addressable TV platform and set-top-box data capabilities and partnerships. Caroline led that launch of Addressable TV and STB strategy at Dish, evolving to executive roles at Group M, as well as her most recent role leading the TV and Cross-Platform product group at Comscore/Rentrak. Caroline's perspective is unique, given her experience interacting with the Set Top Box data of major distributors, coupled with strategies built to match data-sets and optimize returns for ad clients, as well as seller's inventory. Also joining the team is Kim Hadfield, who led the pioneering linear engineering teams for Rentrak’s TV products, and later established the addressable data workflow and reporting for MVPDs.

comScore and Rentrak merged in January of 2016.

Developed new products in the area of cross media measurement and large-scale respondent-level analytics.

Provided consulting in the areas of transactional viewer measurement and addressable television advertising.

Directed the development of STB-based television ratings products and reporting tools in support of advanced advertising services and corporate operations. Built commercial data strategies and external partnerships for the five million household sample. Delivered media effectiveness studies based on ITV and STB data. Participated in industry standardization and evangelism. Lead from idea through technical delivery -- Mobile TV Measurement. Addressable TV. ROI Analytics. Single Source Web and TV Panel. TV Everywhere. Developed a strong understanding of ad sales and ad sale operations.

Datamining and analytics of marketing data, primarily customer data or consumer generated data. Our team designs investigations, recommends business metrics, builds data models, designs dashboards, and automates reporting systems.

Hispanic and Latin American digital marketing agency, working with Fortune 500 companies.

Established and ran the NYC interactive department for Bates Worldwide.