Caroline Jackson Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

• Developed omnichannel strategies for clients to implement creative vision into successful marketing campaigns against key metrics, raising over $10 million in revenue• Onboarded two new clients and collaborated to establish trusted relationships, create efficient creative processes, and manage yearly budgets• Analyzed key client metrics to create presentations of informed digital and direct mail testing recommendations within budget and pitch to client• Managed, trained, and mentored two team members on internal process to execute the implementation of strategy and promote high performance for client success

Dallas, Texas, United States

• Coordinated with project management and creative teams to translate client feedback and execute direct mail strategy on over 40 simultaneous campaigns between three clients within tight timelines• Maintained client relationships by identifying needs, leading weekly meetings, and managing all client schedules and correspondence• Collaborated with leadership to help problem-solve, maximize internal process efficiencies, and implement new Salesforce CRM technology for the entire organization

Waco, Texas, United States

• Managed the Baylor Outdoor Adventure Instagram and increased both followers and likes by 25%• Created and updated social media and print marketing materials to successfully promote upcoming events• Communicated across teams with event directors to gather essential details and organize staff schedules

Rockwall, Texas, United States

• Collaborated with several departments to develop the “Heart Sing Campaign” to fundraise for women in poverty in third-world countries• Doubled the initial fundraising goal by raising over $3500 within a 2-week period• Produced and developed social media content, print, and email marketing to promote campaign