Caroline (Johnston) Conklin Email & Phone Number

Pasadena, Ca, Us

Los Angeles, California, United States

Lead direct mail and email solicitations for the USC Annual Giving team.

Los Angeles Metropolitan Area

Clients: Apple, AEG, Hyatt, Propel, ECOSOwned project intake, budgets, scopes, briefing internal teams, reviewing creative and providing thought leadershipEnsured flawless client service throughout the duration of the project- Apple: Led digital projects featuring UX/UI, web design, and web development for Apple web pages and internal platforms. Partnered with Apple EDU to create content supporting their curriculum and cultural events on social media- ECOS: Created a 360 product campaign on TikTok which was recognized by AdWeek and Ad Age.- Hyatt: Shepherded social playbooks for Hyatt brands which established a strategic north star and new content franchises for social- AEG: Created music festival trailers for Just Like Heaven, Day N Vegas, Splash House, The Rolling Stones tour, and Firefly.

Greater Los Angeles Area

- Client: Mattel (Hot Wheels brand)- Responsible for the day-to-day management of the Mattel client retainer which was centered on YouTube - Supervise all Hot Wheels YouTube content produced by Fullscreen (~170 videos per year) from strategy, to creative development, through production and post- Represent the Hot Wheels brand on set during all productions - Collaborate with cross-functional teams - Creative, Strategy, Production, Media, and Analytics - Lead 3 Hot Wheels TV Commercials with influencer talent- Work in lockstep with Hot Wheels teams daily: Brand Marketing, Product, and Legal teams

Greater Los Angeles Area

- Sold brand partnerships with Netflix, Amazon Studios, Hulu, FX, The CW, Paramount Pictures, and Orion Pictures.- Brandtale awards: "Best of the Week" for FX/American Horror Story campaign and "Best of LGBTQ" for Netflix/Alex Strangelove campaign.- Doubled my sales YOY in 2018 and generated 50% of total sales revenue.- Sold display and high impact media, editorial, and social video across Facebook, Instagram, and Twitter- Pioneered new sales products (social videos and interactive content hubs).- Shepherded a new area of opportunity with Young Adult programming.

Santa Monica, California

The Story Lab is the branded content agency of the Dentsu Aegis Network. Clients: Microsoft and Yo-kai Watch.- Support media partnerships for Microsoft (Windows 10, Surface, and Xbox) with Condé Nast, Hypebeast, Vice, CNN, ABC’s “black-ish,” AMC’s “The Walking Dead” and FOX’s “Lethal Weapon”- Ideate and develop content strategy and thought starters - Write articles for Microsoft’s Global Advertising newsletter and internal agency mailers- Manage production from the scripts and storyboards phases to shoots and post- Own client-facing reports: POVs, social sentiment analysis, work backs, talent scorecards, and campaign wrap reports - Responsible for a $4M budget including tracking, invoicing and reporting- Increase awareness for anime brand, Yo-kai Watch (TV show, mobile and 3DS games)- Project manage a $2M marketing campaign for the mobile app, Wibble Wobble- Produce the brand’s first TV ad spot in the U.S. with Above Average Productions- Spearhead an influencer video campaign to amplify messaging and drive app downloads

Los Angeles, California

- Design and write copy for brochures, magazines and HTMLs for prospective students, faculty, alumni and donors.- Collaborate with designers and photographers during magazine and campaign production.- Manage Loyola's CMS, Terminal Four, and train faculty and staff.- Manage online ad campaigns via Facebook Ads and Google AdWords.- Recruit prospective students at law school fairs.- Lead website migration for new design: navigation, art, and content analysis using Google analytics.- Pitch faculty op-eds to major media outlets:LA Times, NY Times, WSJ and Daily Journal.- Publish and distribute press releases on campus news and faculty.

Studio City, Ca

- Wrote coverage on feature film scripts and made recommendations weekly.- Collaborated on story development and marketability of movies based on demographic, talent, etc.- Coordinated logistics and film screenings for the sales team at the American Film Market (AFM).

Santa Barbara, Ca

- Wrote weekly articles for the University News section of UCSB's student-run newspaper.- Developed story ideas.- Interviewed UCSB professors, staff and students.

Santa Barbara, Ca

- Wrote articles for various sections of the magazine.- Fact-checked articles before publication by confirming with sources on quotes and facts.- Transcribed interviews.- Completed administrative duties.

Hollywood, Ca

- Recruited cast members from USC for the College Tournament.- Directed the show's audience during taping.- Created and maintained social media outlets which promoted the College Tournament.

B.A., English Literature

Activities and Societies: Minor in Professional Writing. Staff writer for The Daily Nexus and The Bottom Line. Executive board member.

High School