Caroline Kalanquin Email & Phone Number

France

Remote

Category of products : Furnitures & Tools• Head of MarketplaceMarketplaces : Cdiscount, Amazon, Manomano, Leroy Merlin, Conforama, BUT, Darty, Rue du commerce, Rakuten, Fnac, Bricomarché, Leclerc- Manage existing marketplaces by improving partnerships- Define and implement the commercial strategy to reach the objectives (promotions, destocking, special operations...)- Improve visibility of offers and performance on marketplaces (sponsored products)- Ensure competitive intelligence on the market to measure price competitiveness- Open new sales channelsLaunch of Amazon, BUT, Bricomarché and Leclerc• Steering the "European expansion" project- Collect information and conduct marketing studies to know the markets, the competition, the targets and the opportunities- Define the needs in order to plan the project- Work in close collaboration with the different teams (customer service, logistics, product creation and IT) to complete the projectLaunch of Amazon and Manomano marketplaces in Spain and Italy in November 2021• Head of the product offer- Monitor market trends and develop expertise in the Furniture category- Define the product strategy: select suppliers to contact, manage the team in charge of contacts, validate and prioritize new products to be integrated10% of the current turnover comes from these new products integrated in the last 6 months• Commercial animation of the website - Prepare commercial operations such as summer and winter sales, Black Friday etc (deals, banners)

Bordeaux, Nouvelle-Aquitaine, France

• Head of the Furniture category for the Marketplace- Analyze figures for the category- Create a strategy to increase sales (review product offer, deals, visibility of products, product sheet etc) - Monitor competition and develop product expertise in the assigned department• Manage French, English and Spanish speaking sellers- Accelerate the growth of the turnover of an international portfolio of strategic marketplace sellers generating 20M€+.- Build business plans and propose innovative solutions to sellers in order to improve their performance (traffic management, sales optimization, offer pertinence, KPI monitoring)- Ensure the deployment of the different services offered by Cdiscount to the sellers (fulfilment, ads)

Ville De Paris, Île-De-France, France

Make functional improvements and create a new customer experience to subscribe to pay channels on TV, mobile App and the website:- Market research- Benchmark, competitive intelligence- Write functional specifications- Create mockups- Collaborate with technical, commercial and legal teams- Testing of new products- Setting up dashboards to measure the use of the services

Paris, Île-De-France, France

- Manage customer relations and disputes with partners- Prospect and negotiate (B to B)