Caroline Rafferty Email and Phone Number
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Caroline Rafferty personal email
Seasoned and dynamic Growth Marketing and Demand Gen Leader with 13+ years of experience driving full-funnel demand and revenue growth. Skilled in leading cross-functional teams to execute data-driven, multi-channel B2B SaaS strategies that optimize customer acquisition and retention. Proven ability to leverage analytics for performance enhancement and decision-making. Experienced in building high-performing teams, identifying growth opportunities, and implementing innovative solutions. Passionate about fostering collaboration and delivering measurable results.CORE SKILLSLead Generation & Pipeline Growth | Go-To-Marketing Strategy Development | Paid Media Strategies (SEM & PPC) | Lifecycle Marketing | Budget Management | A/B Testing & Campaign Optimization | Reporting & Analytics | Omnichannel Attribution | Account-Based Marketing (ABM) | Cross-Functional Collaboration | Data-Driven Decision Making | Lead Scoring | Lead Nurturing | Email Marketing | Vendor Management | Brand Positioning & Awareness | Team Leadership | Marketing Automation | Sales Enablement | Search Engine Optimization (SEO) | B2B Buying ProcessMARTECHHubSpot, Salesforce, DemandBase, Marketo, Pardot, 6sense, AI, Unbounce, WordPress, Outreach, SalesLoft, SemRush, Critical Impact, Metabase, Canva, Figma, Tableau, ZoomInfo, Hotjar, Google Analytics, Google Tag Manager, Google Adwords, Meta Business Suite (Facebook Ads Manager), LinkedIn Ads, GoToWebinar, Zoom Webinars, Wistia, Asana, SlackDriven by a commitment to excellence and a passion for marketing, I continuously seek to innovate and deliver exceptional results. Let's connect and explore how my expertise can contribute to your organization's success! 🚀
Handle.Com
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Handle.ComNew Orleans, La, Us
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Growth ConsultantAccutrans, Llc 2024 - 2024Kenner, La, UsAs a Growth Consultant, I analyzed market trends and competitor activities to drive strategic decisions. My main task was to increase ROI and realize targeted growth objectives by evaluating industry/revenue opportunities and performing thorough database analysis.Key Contributions:► Created a comprehensive go-to-market strategy for a newly acquired company, unlocking successful market entry and identifying high-growth segments through rigorous market analysis and CRM database development.► Managed the development of website architecture, SEO, and content strategies while creating compelling copy and messaging for multiple landing pages in collaboration with external agencies to ensure smooth execution and meet project deadlines effectively. -
Senior Growth Marketing ManagerProcore Technologies 2022 - 2023Carpinteria, Ca, UsDuring my tenure as Senior Demand Generation Manager in the FinTech sector, I collaborated closely with cross-functional teams to successfully launch new product lines and drive business expansion. By developing targeted marketing strategies aligned with customer needs and buyer journeys, I equipped the sales team with effective enablement materials to maximize sales performance and support overall business growth.Key Contributions:► Expedited inbound customer acquisition within the Ideal Customer Profile, achieving an impressive 82% quarter-over-quarter growth, maximizing customer lifetime value, sales efficiency, and market fit.► Revolutionized outbound customer growth by refining lead quality and optimizing sales outreach strategies, resulting in a two-fold increase in outbound customers while significantly expanding the customer pipeline.► Drove 100% customer growth within six months by restructuring the sales team for specialization, refining ICP for targeted outreach, developing a data-driven go-to-market strategy (branding, positioning, personas, value props), and partnering with the product team to reduce friction in the sales funnel and accelerate conversions.► Uplifted demo-to-customer conversions by 60% quarter-over-quarter by implementing DemandBase (ABM) ads and targeted email programs, enhancing lead quality and supporting effective sales outreach and optimized sequences. -
Senior Growth Marketing ManagerLevelset, A Procore Company 2020 - 2023New Orleans, La, UsAs Senior Demand Generation Manager for Levelset's SaaS offerings, I led the creation and execution of marketing campaigns that significantly enhanced product adoption and optimized conversion rates across the sales funnel. My data-driven approach provided actionable insights that refined strategies, contributing to sustained growth in lead acquisition and customer retention.Key Contributions:► Contributed to Levelset's $500M acquisition and fueled company growth by executing a high-impact demand generation strategy, driving business expansion.► Exceeded pipeline targets by tripling Marketing Qualified Leads (MQL) volume and customer acquisition rate year-over-year, resulting in substantial growth in new sales pipeline generation.► Spearheaded the development and implementation of a high-impact webinar program, which led to a 35% increase in qualified leads and a 10% year-over-year growth in Annual Recurring Revenue (ARR), contributing significantly to overall business expansion.► Managed and mentored a team of marketers, driving their professional growth and improving overall team performance. -
Sales Development RepresentativeLevelset, A Procore Company 2019 - 2020New Orleans, La, UsDeveloped expertise in high velocity B2B SaaS sales and revenue organizational dynamics.Key Contributions:► Cultivated relationships with prospects to identify and address pain points, ensuring best-in-class customer experience.► Exceeded lead quota by 33%, driving a strong pipeline of sales opportunities with significant deal value in a complex sales environment.
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Growth Marketing ManagerNouvelleo Creations 2018 - 2019In this role, I executed B2B strategies for an early-stage start-up, leveraging customer relationship management to attract and retain clients, alongside omnichannel campaigns to fuel client growth, increasing customers 300% YoY. Developed websites and Shopify stores for clients.Key Contributions:► Executed targeted B2B and direct-to-consumer (DTC) campaigns for clients across social, email, and paid channels.► Worked with contractors and agencies to launch product initiatives for customer campaigns. -
Marketing DirectorAdvance Local 2017 - 2018New York, Ny, UsAs Marketing Director at Advance (NOLA Media Group), I developed strategic partnerships and led marketing strategies that elevated brand differentiation and fueled growth across B2B and consumer segments. Through innovative campaigns and collaborative efforts, I expanded industry networks and enhanced market presence.Key Contributions:► Optimized departmental resources by strategically reallocating budgets across sponsorship, paid ads, trade shows, contractors, and employees to achieve significant cost savings and enhance financial efficiency.► Catalyzed new revenue and growth streams for the company by designing and executing demand generation and customer nurture campaigns, driving conversions, and expanding the customer base. -
Marketing ManagerAdvance Local 2014 - 2017New York, Ny, UsDuring my tenure as Marketing Manager for Advance Local (NOLA Media Group, NOLA.com | The Times-Picayune), I introduced impactful content marketing initiatives that increased website traffic and engaged audiences effectively. By leveraging advanced analytics to identify market trends and consumer behavior, I developed actionable strategies that expanded market share and strengthened brand positioning.Key Contributions:► Led and collaborated with cross-functional teams to architect and execute lead generation and customer nurture campaigns while surpassing KPI targets and driving significant business growth through strategic planning and innovative tactics.► Conducted and leveraged comprehensive market research on customers and competitors to uncover actionable insights, crafting compelling positioning and messaging that differentiated the brand's value proposition and resonated with target audiences.
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Demand Generation SpecialistConverse Digital 2012 - 2014Metairie, La, Us -
Account ExecutiveOffbeat Magazine 2011 - 2012 -
Marketing InternBarb Clapp Advertising & Marketing May 2010 - Aug 2010• Development of advertising and public relations branding campaigns• Corporate and non-profit event and media planning
Caroline Rafferty Skills
Caroline Rafferty Education Details
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Tulane University - A.B. Freeman School Of BusinessMarketing And Management
Frequently Asked Questions about Caroline Rafferty
What company does Caroline Rafferty work for?
Caroline Rafferty works for Handle.com
What is Caroline Rafferty's role at the current company?
Caroline Rafferty's current role is Growth Marketing Leader | B2B SaaS | Demand Gen Expert | Driving Pipeline & Revenue.
What is Caroline Rafferty's email address?
Caroline Rafferty's email address is ca****@****ien.com
What schools did Caroline Rafferty attend?
Caroline Rafferty attended Tulane University - A.b. Freeman School Of Business.
What skills is Caroline Rafferty known for?
Caroline Rafferty has skills like Social Media, Social Media Marketing, Marketing, Digital Marketing, Facebook, Email Marketing, Marketing Strategy, Digital Strategy, Online Advertising, Sales, Online Marketing, Social Media Strategist.
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