Managing a portfolio of categories with a yearly turnover of +450 Msek. Main goal to secure profitable and speedy growth in all channels. Optimizing assortment, sales and campaigns in close collaboration with suppliers and cross-functional internal team. In charge of supplier negotiations. Securing supply chain, purchasing and quality functions deliver in all categories. P&L, budget and assortment strategy responsibility.

Responsible for online assortment and growing new business at Apoteket.sePosition includes; online assortment strategy, evaluating future business potential, negotiating with current and sourcing of new suppliers, close collaboration with digital team, supply chain, purchasing and quality functions. Having full P&L and budget responsibility.

Responsible for Private Label within Beauty & Skincare. Main focus on profitable product development and category optimization. Position includes; private label strategy, evaluate future business potential, negotiating with current and sourcing of new suppliers, close collaboration with category managers, supply chain, purchasing and quality functions. Managing creative agencies and having full P&L and budget responsibility. Temporary assignment.

As Head of Marketing at Match.com my main objective was to drive the digital business through optimized media buying and improved brand image and consumer engagement. I was in charge of all offline marketing incl TV, radio, VOL as well as product development, PR and Social Media and Events. I had full budget responsibility, was part of the Management team and had four direct reports. Temporary assignment.

Responsibilities: Mainly Wasabröd and a few assigned projects for Barilla- Marketing plan. - Marketing campaigns (incl online).- Part of re-design development project. - Internal monthly reporting. - Invoice handling.Temporary assignment.

BON Consulting specializes in helping clients build and evolve their business-, innovation- and marketing strategies.Assignments: Business development for medium size company with objective to set business plan and strategies including company vision/mission, brand platform and consumer/customer segmentation.

Global Innovation Manager - The Absolut CompanyAt the Global Innovation department at The Absolut Company (Pernod Ricard) I head up Global Innovation projects all the way from identifying business opportunities based on consumer insights to developing concepts, test them qualitatively and quantitatively, preparing business cases and initial communication platforms. The work includes; • From innovation programs develop concepts and turn into projects.• Market and business analysis and business cases.• Project leadership and coordination between stakeholders. • Brief design- and R&D teams regarding development.• Develop and validate product and marketing concept.• Ensure project effectiveness and best practice sharing among team of project leaders and key stakeholders.• Lead work with legal department to ensure trademark registration, contracts etc are all in order• Manage project budget.

Friggs - a part of the Midsona Group, is a leading FMCG company within the food retail industry on the Nordic market.Responsibilities:- Beverages and food (teas, juices, rice cakes).- P/L responsibility for assigned product areas.- Marketing plan and budget responsible for assigned product areas.- New product development responsibility together with R&D. - Marketing campaigns responsibility (ATL & BTL).- Drive product design development. During my time at Friggs I amongst other things initiated and headed up a project where I built the business case for a new organic tea series "Eco Chic". I showcased the potential for increased margins through a new price level within a highly price competitive environment leading to return on investment within the first year for the product range. This project also involved an innovative packaging design with a 100% compostable material innovating the tea category. A collaboration with agency NINE/NoPicnic that has had great hit-rate and buzz in media.

Warner Bros. One of the world leading companies within the TV and movie industry.• Part of integrating the Warner Bros Nordic head office in Stockholm. • Responsibility for all consumer marketing and promotions for WB’s catalogue and HBO TV series in the Nordics.• P&L responsibility for four countries. • Set strategies and drive, coordinate and effectivise the work in the local sales organizations in the Nordic.• Create POS and sales material for trade.

Nordic Range Manager Footwear - Outdoor, Basketball, Slides, Women's Training, Men's Training & Kids.•Develop area category range plans and channel segmentation that deliver against the strategic business plan.•Select relevant product ranges for the Nordic Area based on global and European strategies, contributing to Regional productivity targets.•Create Area forecasts in collaboration with forecasting team.•Present product to Key Accounts and Area sales team.•Align with Brand Marketing to deliver holistic product/communication packages.•Identify incremental sales opportunities during season and initiate relevant action.

At Wella I was responsible for hair colors targeting general dealers. I headed up brands such as Viva and Koleston. I was responsible for launching Koleston in Sweden managing everything from product testing and evaluation as well as marketing plans and communication execution. In my role as Brand manager I managed brand and portfolio strategy, I had overall budget responsibility, product development including design and communication strategy. I also worked close with media and PR agencies. The role also meant close collaboration with sales and trade departments heading up internal sales presentations and also participating in ensuring great relationships with distributors and suppliers.

Media planner – TV at MediaTaktik. As Media planner TV at MediaTaktik I combined creative thinking on how to optimise campaigns with factual analysis to develop appropriate TV strategies for clients to ensure campaigns reached their target audience as effectively as possible. I booked campaigns and was also responsible to follow up on them and deliver feedback to clients.