• Conceived and built YouTube’s global athlete content strategy from ground up, leading implementation in key US markets, to change industry’s perspective of YouTube, cementing it as a fundamental part of an athlete’s brand building strategy (including prominent feature at YouTube’s Upfront Sales event for thousands of top agencies and brands)• Collaborated directly with world class athletes like Kevin Durant and Stephen Curry, rights holders including WWE and MLS, and media companies… Show more • Conceived and built YouTube’s global athlete content strategy from ground up, leading implementation in key US markets, to change industry’s perspective of YouTube, cementing it as a fundamental part of an athlete’s brand building strategy (including prominent feature at YouTube’s Upfront Sales event for thousands of top agencies and brands)• Collaborated directly with world class athletes like Kevin Durant and Stephen Curry, rights holders including WWE and MLS, and media companies such as Overtime and CBS, to develop strategies that leveraged digital content on YouTube. KPIs included increased viewership in both viewing time and impressions and a 60% increase YOY in revenue.• Project lead for cross-functional work with global product and engineering teams to develop first-of-its-kind product features for YouTube’s sports products, while coordinating externally with key company partners Show less

• Managed cross functional relationships with Sales, Production, Programming, Marketing and Asset Management to drive revenue, improve communication and execute seamless sponsorship activation across TV, Digital, Mobile, and Social platforms• Created ESPN FC Heineken Bootroom, a multimedia sponsorship platform, to secure over $10M of incremental revenue• Collaborated with sales and internal creative team to build “Domino’s Pre-Game HQ” tied to MNF, which increased Domino’s spend YoY… Show more • Managed cross functional relationships with Sales, Production, Programming, Marketing and Asset Management to drive revenue, improve communication and execute seamless sponsorship activation across TV, Digital, Mobile, and Social platforms• Created ESPN FC Heineken Bootroom, a multimedia sponsorship platform, to secure over $10M of incremental revenue• Collaborated with sales and internal creative team to build “Domino’s Pre-Game HQ” tied to MNF, which increased Domino’s spend YoY by over $5M, following a measured improved result in Domino’s pizza sales. Show less

• Create and implement innovative total market sponsorship solutions for clients across ESPN’s professional sports portfolio. • Group lead for Sales and marketing efforts around the highly successful 2014 FIFA World Cup™ from initial conception in 2012 to on the ground implementation in Brazil during the tournament. • Oversaw Sales’ interests in the launch of the redesigned ESPNFC.com, including creating inventive digital ad solutions. • Manage relationships with Sales… Show more • Create and implement innovative total market sponsorship solutions for clients across ESPN’s professional sports portfolio. • Group lead for Sales and marketing efforts around the highly successful 2014 FIFA World Cup™ from initial conception in 2012 to on the ground implementation in Brazil during the tournament. • Oversaw Sales’ interests in the launch of the redesigned ESPNFC.com, including creating inventive digital ad solutions. • Manage relationships with Sales, Production, Programming, and Asset Management to ensure correct execution of sponsorships across TV, Digital, Mobile, and Social platforms Show less

Responsible for day to day maintenance of sponsorship deals across ESPN’s entire professional sports portfolio

• Facilitated brand development projects through the coordination of analytical, visual, and verbal strategies for key clients• Built media scans of top clients’ market landscape and created new social programs to expand reach with target demos

• Researched and created social media platforms to determine most effective mediums for reaching target audiences. • Spearheaded research into American rugby; contacting top leagues and tournaments to conduct marketing partnerships. Compiled Google search terms/keywords to direct online traffic to the Channel’s website. • Managed consumer outreach, both via e-email and in-person.

• Participated in analysis of compensation structure of sponsorship deals (and responsible for calculating payments to clients based on existing deals).• Composed, edited, produced marketing pages/summaries for sponsor clients/potential clients. • Researched, conceived and created overview of 2008 Beijing Olympics sponsorship activities for key clients.