Caroline Larsson Email & Phone Number

Stockholm County, Sweden

Stockholm, Se

Stockholm, Sweden

Responsible for setting up and execute marketing calendar and brand strategy. Make sure the brand stays relevant within current and potential target groups by planning and creating product launches, retailer campaigns, brand activations, collaborations and content that engage and excite.

Stockholm, Sweden

Responsible for marketing strategy and operation on ESSVE’s new and developing markets (owned and distributor set-up). I work close with local Digital agencies to create, coordinate and carry out local marketing activities and establish the ESSVE brand on new markets.

Stockholm, Sweden

Responsible for international marketing strategy and operation as well as assisting local marketing efforts at distributor level. Project managed the company’s re-branding project as well as AW17 and SS18 campaigns.

Stockholm, Sweden

As Brand Manager I was responsible for marketing strategy and operation for brands such as Stella McCartney Lingerie, Spanx, Hanky Panky and Michael Kors. I liaised and networked with a range of international stakeholders - amongst them some of UK and Scandinavia's most high end retailers. Responsibility included but was not limited to: brand buildning activities, retailer campaigns, project management of store builds and pop up shops, press relations, influencer marketing, arrangement of press days, seasonal showroom events and exclusive launch events.

Stockholm, Sweden

In my position as Marketing Coordinator I was hands-on involved in all PR and marketing activities across the Nordics and UK. I created and coordinated campaigns and events, handled press relations and day to day press lend-outs, concept development and build of shop-in-shops. Partners included: Harrods, Selfridges and Asos, Twilfit, Nordiska Kompaniet and Illum.

Stockholm, Sweden

Svenskt Kosttillskott is one of Sweden's leading online retailers in the sports/fitness industry. As Marketing Executive, I maintained and updated the day-to-day e-commerce business, managed social media accounts and project managed events, marketing activities and sponsorship programs.

Stockholm, Sweden

As marketing assistant I was responsible for updating the webshop and send out newsletters to 100K+ subscribers every other week. I also managed our social media and planned all events and trade fair attendances.

London, United Kingdom

OTB is a property management firm in east London with ten acres of unique buildings for office, retail, leisure and event spaces. During my time at OTB I assisted Sales Managers and the Event Operation team in their day-to-day activities and managed OTB's social media and website.

Master'S Degree, Globalisation, Brands And Consumption

Activities and Societies: Head of Marketing and PR at Studentafton

Cert. Inredare Och Inredningsstylist, Interior Design

Sustainability Specialist

Courses include: Sustainability in purchasing and supply chain, Sustainability analyzes, Sustainability Communication, Corporate.

Bachelor'S Degree, Marketing

Activities and Societies: Mentor in the Näktergalen Mentorship program

100 H, Aligned Flow Yoga

Aligned Flow 100hr Yoga Teacher Training completed at Yoga Dicha Studio in Tulum Mexico. Completing the 200 hr spring 2019 to acquire my.

Exchange Semester During My Bachelor Studies