Various roles supporting the integration between primary care and the hospital setting, but currently assigned to the COVID response workforce.

The Tangaroa Blue Foundation is an Australia-wide not-for-profit organisation dedicated to the removal and prevention of marine debris: one of the major environmental issues worldwide. Working closely with the CEO and Operations Manager, I produce and strategically publish content including PR pieces, social media posts, and website content.

Skyrail is a major tourist attraction in Cairns, a scenic cableway providing a unique experience andperspective of the tropical rainforest.As the Brand and Communications Manager, I was in charge of ensuring brand continuity throughout all communications activities. I oversaw the activities of three team members and liaised with a wide range of providers (including printers, photographers, videographers, graphic designers...) to produce a significant amount of seasonal sales and marketing collateral. Another key aspect of the role was to generate maximum publicity and media exposure for Skyrail, liaising with all media and key industry stakeholders.A highlight of my tenure was to coordinate the soft opening event for a new lookout and manage all media exposure resulting in features in major media outlets including national trade media, national television, local radio, and national newspapers.

Mundipharma is a pharmaceutical company providing highly regulated medications as well as non-prescription products. In the newly created role of Communications and Media Management, I was responsible for developing the inaugural corporate branding and communications strategies. This required localising brand guidelines and producing all necessary communications material with the highest standards, including a new corporate website. Another key aspect of the role was to establish a strong presence in social media and in traditional media, proactively managing the corporate PR strategy and enhancing the media crisis management capacity.One of my main achievements was establishing a highly successful corporate social media strategy (engagement rates were four times above the LinkedIn average) and significantly increasing brand awareness amongst key industry stakeholders.

Royal Far West is a charity which provides healthcare and educational support to children with special needs. As the organisation turned 90 years old in 2014, I was appointed to create and deliver an extensive program of celebrations as well as to support the broader PR, marketing and communications needs. I lead a steering committee while managing a team composed of an event consultant, three volunteers and a part time coordinator.Throughout the course of my contract, I developed and executed over 30 marketing initiatives such as re-branding the organisation or producing a travelling historical exhibition which complied with the highest security levels as it was attended by high profile politicians from the State and Federal Governments and high level dignitaries.While ensuring the success of all 90th anniversary related initiatives, I also created and implemented a successful internal communications strategy, managed all PR activity and developed a wide range of communications collateral for the corporate, healthcare and fundraising teams (including press releases, videos, flyers, print advertisements, outdoor advertisements).One of my key achievements was to significantly increase brand awareness in metropolitan and rural areas, leading to enhanced community engagement and donations, supporting the securement of government funding.

IAB Australia is the industry body for online advertising (one of 42 IABs operating independently worldwide). Very commercially oriented, this membership based, not-for-profit organisation strives to grow the online advertising industry through educating marketers and establishing best practice guidelines for all industry stakeholders. Reporting to the CEO, I provided strategic leadership across the development and implementation of the marketing and communications plans, operations and systems. I managed the Marketing Coordinator and developed the required initiatives to successfully create a strong brand image, establishing the IAB as the leading industry body in the digital space. Such initiatives included relaunching the IAB website, coordinating PR activities, and creating appropriate social media guidelines. My responsibilities also had an event management focus: I created the inaugural IAB Events program and produced those events and successfully relaunched a series of events to engage the digital community. One of my proudest achievement in this role is having enabled sustainable business growth, increasing the membership base by 420% (through developing a new comprehensive membership acquisition and retention plan), and generating operational surplus through the production of a wide range of events.

3dinteractive is a full service digital media agency. They own “The Great Australian Survey”, a community of 300,000 members used for direct marketing and market research.Though I joined as a Campaign Manager, I was rapidly promoted to Account Management and progressed to becoming a Business Development Manager.Working closely with a wide range of stakeholders, I secured new opportunities on a national scale, maintained relationships with existing customers and developed holistic online and offline communications strategies to achieve client goals (enhancing campaign creative, coordinating SEO/SEM, direct marketing, web development…)One of my proudest achievements in this challenging, technical and fast paced environment was to consistently exceeded business development and sales targets while managing a team of campaign managers.

With over 14,000 employees and operations in 30 countries, Rhodia (now Solvay) is a world leader in the chemical industry. This position sat in the newly launched Automotive Department and played a critical role in supporting successful business development. I delivered a full analysis of the European market for diesel particulate filters and anti-pollution exhaust fluids, but my responsibilities were also focused on increasing awareness of our product range amongst key automotive brands (requiring the production of marketing collateral). Another component of the role was to support the development of a team spirit by developing and implementing the internal communications strategy (relaunch intranet, create newsletter, enhance business processes to share information effectively...). My proudest achievement was to double participation in the annual conference I organised, with over 100 employees attending.

Prior to Rhodia (Solvay), I was a communications assistant and consultant for French companies across the Real Estate (SCI GLP) and IT (IPO Technologie) industries. I shaped their communications, PR and marketing strategies, while producing collateral to a high standard, translating complex technical matters into easy to understand, engaging communications material for varied audiences. Further details are available on request.