Caroline Leather Email and Phone Number

Awarded "Best Clinic in the North of England 2016/17"

Primary contact for all clients requiring proposals for multiple properties within the PH, Four Pillars and De Vere portfolio.Exceeded team target of growth year on year.Day to day role requirements involve - Gain detailed event specifications and key buying criteria in order to ascertain which properties to put forward.Switch-sell to alternative dates / properties within the group as and when diary availability dictates.Create bespoke, stylish, PDF proposals on behalf of each property selling their features, advantages and benefits and advising of rates and availability.Negotiation skills.

Responsible for re-bookings, retail product and gift voucher sales.Responsible for maintaining the client database in order to carry out marketing campaigns via e-mail and SMS.Additional duties – Merchandising, preparing bills, cash handling, cashing up and reconciliation, checking in stock deliveries, recording technical appointment data, dealing with post and responding to e-mails.

Responsible for proactively targeting high revenue, high profile, positive to local business, date compatible, Exhibitions and Conferences both from the UK and Europe and bringing them to Harrogate.Personally won numerous events from competitor venues.Contracted and oversaw the set up of brand new events, never run before, to include advice to organisers on format, trends, marketing, ticket sales, health and safety and contractor recommendations.Attended many industry exhibitions such as Confex, to represent HIC as well as Harrogate for Business and Tourism purposes.Day to day role requirements involved drafting proposals, conducting familiarisation visits / meetings for prospective clients, deal structuring and completing event contracts.

Managed a portfolio of exhibitors (clients) ranging from lingerie designers to blue chip conglomerates maximising volume and profit for each order placed.Increased average spend on exhibition stand catering versus previous year.Attended client meetings on and off site to discuss exact requirements and design bespoke catering packages and “looks” to maximise stand appeal and footfall.

Managed the resource forecasting for three sales offices ensuring that the correct number of sales agents (inbound and outbound) were employed in order to meet customer demand and expectation and maintain a 90% service level.Planned in regular training sessions for the sales agents to ensure that all aspects of sales and customer service skills were maintained to the highest levels.

Managed a portfolio of 120 accounts maximising brand distribution, volume and profit within each outlet.Consistent performance against Coors Operational Standards and KPI’s.Devised a 3 month business plan illustrating how I would grow and maximise my trading region, delivered and presented to Regional Directors, all objectives completed.Responsible for all BTL activity, customer promotional support and bespoke in-outlet merchandising.Marketing Champion, responsible for communicating and presenting company marketing strategies out to Tele Account Managers to execute.Completed a number of training packages to advanced levels including; Commercial Awareness, Product Knowledge, Deal Structuring and Selling Skills.As a development option I completed a dedicated train-to-train course and have delivered team training sessions as well as side-by-side coaching.