Development of innovative and scalable solutions for the RevOps and CRM platform

-Design, construction and evolution of the Performance Table (Growth and CRM) -Configuration of a multifunctional team in the Scrum model, applying methodologies (Lean, canvas, Designt Sprint)-Responsible for IT relationships, UX, UI, partnerships, to deliver life cycle actions.-Development of communication rules for the entire Life cycle and for app partners (99 taxi, Mercado Pago, PagSeguro, etc.), with the creation of a promotional calendar taking into account seasonality, usage target, frequency, competition and other opportunities.-Backlog management of the customer's Life cycle actions, covering acquisition to reactivation, aiming to increase revenue and increase the base.-Data management of campaigns and app success metrics, subject to rules/campaigns.- Direct action with optimization tools (Oracle Responsys), database manipulation and monitoring of real-time and daily campaign results for results analysis and reporting.

-Management and Digitization of the Network's digital and non-digital customers for prospecting, engagement, retention (approximately 900M users), focusing on the life cycle.-Creation of specific communication rules for clusters and matching with the specificities of the app's products. Online and offline actions for customers and non-customers. -Definition of campaign strategies to grow the digitalized customer base.-Proximity with product, data and marketing teams to implement the strategy.- Management of customer digitization goals, with growth of +25 p.p. of customers digitized in 7 months of operation.

-Understanding customer pain through data/analysis and research. -Conversion into product solutions and deliveries to users, with more than 800M customers.-Planning, Defining and prioritizing the product backlog based on the product discovery process.- Monitoring and validation with squad members, technology (front / back-end devs), UX and UI for product creation and delivery of value to the end customer.-Definition of communication campaigns according to the life cycle and customer profile.-Great communication with the team and stakeholders to align the best solutions and follow the proposed indicators and OKRs.

Competition analysis of the main Brazilian players (Public and Private), American, and Latin American, through quarterly disclosures and monthly studies. Preparation of Comparisons for the Administration Committee and IUPAR. Market Share Book of Itaú Unibanco products, direct study with business areas. Analysis of Fintechs, Digital Banks and application networks.