Caroline Lustgarten Email and Phone Number

• From concept to execution manage client relations, project timelines, budgets, and vendors. Finding marketing and design solutions for brands through campaigns using consumer insights, competitive analysis, and positioning strategy.• Strategizing and executing event activations, website development, packaging, and social media assets. • Work closely with creative leads to ensure brand compliance and deliverables are met. • Cultivate partnerships with internal and external stakeholders to increase efficiencies. • Clients include: The North Face, Adobe, Seaweed Bath Co., lululemon, Jealous Devil

• Promoted to Senior Account Coordinator, March 2016. Promoted to Account Manager, June 2017.• From concept to execution, nurtured brand awareness through experiential marketing campaigns for global brands.• Amplified brand positioning by delivering clients analytical recaps containing market based insights, program KPIs, and consumer data, with the goal of demonstrating activation success and key takeaways.• Managed client communication. Ran internal and external meetings. Presented client pitches and campaign recaps. • Negotiated, secured and executed client sponsorships and partnerships. Managed field staff and assets.• Built and managed program budgets up to $3M including P&L projections, planning and reconciling for both client facing and internal review. • Clients included: Progressive Insurance, Bombardier Recreational Products, Lincoln Motor Company, Dole Food Company, adidas

• Successfully led client sponsored events and programs. Bringing in high level Federal speakers for programs ranging from 50 to 300 attendees. Managed program timeline and budget. Developed and led team in implementing email marketing and social media campaigns for clients • Consistent record in contributing to business development, bringing in over $200,000 in new business annually. Produced impactful new business opportunity materials. • Established and manage and non-profit 501(c)3 that educates on Federal cloud computing adoption. Creating a database, brand, and community engagement within the organization. • Developed expertise to be recognized as the agency subject matter expert in Federal cloud.

• Successfully implemented strategic email marketing and social media campaigns for clients, event promotion, and thought leadership.• Developed and managed both the agency and client’s brands through distributed press releases, prepared remarks and pitches. • Facilitated in essential internal team organization and office management. Helped implement team organizational restructure.• Led an effort to utilize creative presentation platforms for both the agency and clients.

• Enhanced the company’s social media presence through multiple platforms.• Communicated directly with clients and members, organizing events for clients and facilitating client networking. • Managed essential office logistics and organization.

• Produced briefing materials for agency executives on targeted issues of interest to clients.• Watched and attended legislative hearings and created a synopsis of critical information to partners of firm.• Researched and drafted memos on Congressional legislation and votes.