Head Of Marketing Activation (Social, Partnerships, Pr)
CurrentLead strategy and execution across paid, owned & earned for the brand's suncare & skincare brands: Banana Boat, Hawaiian Tropic & Wet Ones
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@edgewell.com
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Caroline Malone is listed as Head of Marketing Activation | Sun/Skin at Edgewell Personal Care at Edgewell Personal Care, based in Greater Boston, United States. AeroLeads shows a work email signal at edgewell.com and a matched LinkedIn profile for Caroline Malone.
Caroline Malone previously worked as Head of Marketing Activation (Social, Partnerships, PR) at Edgewell Personal Care and Manager, Global Marketing Strategy (Influencer & Social) at Reebok. Caroline Malone holds Bachelor Of Science In Business Administration, Concentrations: Global Business Management & Marketing from Babson College.
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AeroLeads found 1 current-domain work email signal for Caroline Malone. Compare company email patterns before reaching out.
Driven brand marketer with expertise in strategic planning, content strategy & development, consumer engagement, social & digital media, influencer marketing, project management, and operational efficiency. Team-oriented leader focused on driving integrated marketing campaigns, building strategic partnerships, and creating authentic brand storytelling.
Listed skills include Social Media, Microsoft Office, Teamwork, Leadership, and 12 others.
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Shelton, Connecticut, Us
Lead strategy and execution across paid, owned & earned for the brand's suncare & skincare brands: Banana Boat, Hawaiian Tropic & Wet Ones
Boston, Ma, Us
-Build and innovate Reebok’s global digital approach to influencer marketing and social media within the brand's larger marketing strategy-Lead a consumer-first approach to creating best practices in both mediums by:--> Driving thought leadership to evaluate new test/learn and growth opportunities--> Evaluating what's changing in the marketplace to ensure we're at the forefront of digital innovation--> Identifying solutions to make our marketing investment in these spaces more efficient and effective
Boston, Ma, Us
-Led end-to-end project management for the creation of the brand’s Key Account Video for retail sell-in
Boston, Ma, Us
-Successfully developed and executed socially-driven campaigns across owned and paid in support of Reebok’s key product icons and top-tier brand assets, such as Cardi B, Ariana Grande, Gigi Hadid, Gal Gadot-Launched Reebok’s TikTok channel and platform strategy, growing the brand’s organic following by +300% during 30-day pilot program
Boston, Ma, Us
-Worked in alignment with Global Newsroom counterparts (Social, PR & Editorial) to execute reactive storytelling across paid, owned and earned-Developed social roadmap for the brand’s top ecommerce product, the Nano shoe franchise
Boston, Ma, Us
-Focused on building community and brand affinity through personal interactions, engaging content, and socially led activations-Daily moderation of global social platforms with audience sizes of 745K-3.5M-Developed content calendars for global & market-level use on @Reebok social channels, resulting in an overall increase of social engagement by 54% and audience growth by 37%.-Proud Moment: Led socially-driven activation to support brand partner & UFC star Ronda Rousey, inviting fans to tweet words of encouragement that were then printed on her hand wraps for fight camp. The activation earned 193 million organic impressions on Twitter in just three days.
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Caroline Malone works for Edgewell Personal Care.
Caroline Malone is listed as Head of Marketing Activation | Sun/Skin at Edgewell Personal Care at Edgewell Personal Care.
AeroLeads has found 1 work email signal at @edgewell.com for Caroline Malone at Edgewell Personal Care.
Caroline Malone is based in Greater Boston, United States while working with Edgewell Personal Care.
Caroline Malone has worked for Edgewell Personal Care, Reebok, and Babson College Undergrad Admissions Department.
You can use AeroLeads to view verified contact signals for Caroline Malone at Edgewell Personal Care, including work email, phone, and LinkedIn data when available.
Caroline Malone holds Bachelor Of Science In Business Administration, Concentrations: Global Business Management & Marketing from Babson College.
Caroline Malone is listed with skills including Social Media, Microsoft Office, Teamwork, Leadership, Facebook, Microsoft Excel, Microsoft Word, and Powerpoint.
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