Caroline Macclancy Email & Phone Number

United States

Independent project-based UX and graphic design work for a variety of clients - currently B2B Finance and Bio Tech.

• Identified flaw in product scalability which led to a company-wide product redesign and redirection.
• Researched, designed, wrote content, and developed the company website using Hubspot’s CMS.
• Created wireframes, product requirement documents, and determined acceptance criteria for MVPs for the development team to guide feature creation.
• Met with 10+ clients to gather and prioritize feature requests and platform updates for the product and development teams.

• Owned product marketing strategy for 15+ brands: lead generation and campaign strategy, average ROI increased 5x.
• Managed company rebrand and name change, and designed content using Figma for LinkedIn that increased unique visitors by 100% month over month.
• Prioritized product requests and developed strategies and timelines for the development team based on weekly meetings with 5+ clients.

• Strategized with the Head of Product 4+ times a week to discuss and tailor our product strategy based on our client’s use cases. These adjustments led to an increase in ROI of 2x and increase in engagement of 4x.
• Dedicated SMS strategist for 10+ brands. Increased SMS engagement 3x, SMS conversions 2x and decreased SMS opt out rate 25%.
• Conducted SMS marketing audits for 5+ brands with up to 1mill ARR, implementation of my suggested edits led to an ROI increase of 5X on average.

• Met with production team to plan UXPA Magazine content
• Editor for UXPA articles submitted by guest authors
• Production of articles on WordPress site

Lewiston/Auburn, Maine Area

• Facilitated brand strategy for 5+ clients: competitor research, trademark research, brand development.
• Increased site traffic using keyword research and SEO advising for 7 brands.
• Wrote strategic copy for websites, advertisements, educational, and social for 10+ brands. Increasedone brand’s pinterest audience by a record 890%, and their engaged audience by 2,376%.
• Conducted client website audits and developed wireframes for optimized revised site layouts

Lewiston/Auburn, Maine Area

Lewiston/Auburn, Maine Area

Boston

• (Formally known as Swell, acquired by Yotpo during my time there)
• Created inbound marketing content: blog posts, white papers, case studies, one-pagers (content examples: Importance of the optimal ratio of Customer Acquisition Cost to Long Term Value, The value of earned media, how.
• Utilized HubSpot CMS to develop web pages, case studies, and blog posts, and maintain the existing website.

Psychology

User Experience Design Immersive (Uxdi)

Consumer Behavior

Education record

Activities and Societies: AP National Scholar, National Honor Society, Principal's List, Honor Roll, Tri-M Musical National Honor Society.