• Strategizes and develops content for globally represented brands, ranging in industries from beauty & wellness to hospitality, entertainment, fashion and finance• Types of content created include multi-channel social media campaigns, email campaigns, CRM email journeys, paid media assets continuous social-presence curations for Instagram, TikTok, Meta and Pinterest as well as website rewrites• Concepted and led organic strategy for major digital campaigns, including seasonal social media rollouts, social activations, and branding adjustments• Proposes social and branding strategies– utilizing social trend analytics and engagement-monitoring tools to boost conversion and maintain existing consumers• Created campaign activations specifically for TikTok and Instagram to further resonate with new audiences while revitalizing social relevance for brands and building recognition

• Assisted in ideation and execution of all consumer-facing email communications and promotional web assets • Embodied the company brand voice and unique voices of TV personalities to create copy for consumer facing newsletters, promotions and email campaigns • In collaboration with the design team and brand management, developed storytelling across all online platforms to promote ATK books, magazines, television, streaming and equipment • Interpreted and brought creative briefs to life to execute successful tactics and campaigns • Ensured flawless copy execution

• Production of clear, concise and compelling online content in the forms of landing pages, press releases, blog posts, email blasts and product descriptions for a variety of clients. High-volume, fast-paced work environment.• Use of SEO best practices and content strategies to create effective marketing campaigns that maintain the brand voice for each unique client.• Responsible for the review and editing of multiple forms of copy for accuracy and adherence to AP style.• Use of social media tools including Sprout Social to manage social media channels for a large portfolio of clients.

• Created content for Endicott’s events website, department websites, press releases and internal communications.• Managed all social media channels (Facebook, Instagram, etc.) for Endicott’s Center for the Arts as well as websites such as patch.com.• Assisted with marketing and management of college events. • Handled payroll for the Arts Center.

• Created articles and social media content for private clients covering a variety of topics, including lifestyle blogs, private events and fashion. Articles have been used by media outlets including bostonmagazine.com, Wellesley Weston Blog, Boston Common magazine and dirtywatermedia.com.• Professional photography and photo editing services provided upon request.

• Manager for upscale farm-to-table restaurant in downtown Newburyport. Managed staff and delivery schedules, assisted with menu development and design. Worked closely with staff and the public.• Created content and images for restaurant website, social medial posts and articles for local news outlets to build brand recognition and promote restaurant events. • Food and staff photography for use in marketing and social media (examples on my website)

Greeted and attended to guestsAssisted executives with research and presentations and compiled and analyzed data on competing marketsCreated weekly newsletters, posters and maintained informational board for employeesPlanned, organized & scheduled events within the office including parties, interviews and conferencesManaged daily correspondence and packages and delivered sorted mail to addresses

• Worked with non-profit client accounts to develop advertisements and organic marketing strategies.• Use of Google Analytics to develop effective advertising strategies.• Developed a full marketing campaign and social media calendar for In Control Driving School.• Use of Adobe Creative Suite to create advertisements for clients.