Caroline Naslund, Cmp Email & Phone Number

Bloomington, Minnesota, United States

• Composes proposals and conducts site inspections to secure group business across 500 guestrooms and 26,000 sq. ft. of meeting space• Accountable for carrying the Association segment, typically focused on major regional and national Associations’ annual meetings• Manages a Sales & Catering Department of 10 associates and managers responsible for revenues exceeding $20 million annually • Strategizes to build and implement prospecting initiatives to foster new customer relationships and generate new business • Builds and maintains selling strategies designed to maximize group, business travel, transient, and banquet/catering revenues year round

Bloomington, Minnesota, United States

• Negotiates contracts and details events across 500 guestrooms and 26,000 sq. ft. of meeting space• Leads clients through the entire sales process, from initial proposal through execution of a successful and memorable event• Manages a Catering Department comprised of an Event Manager (CSM), Catering Sales Manager and Catering Coordinator • Spearheading the recovery after the COVID-19 pandemic, remaining onboard and keeping hotel operational throughout• Responsible for annual catering/banquet forecast, improving accuracy by 7% year-over-year• Analyzes and presents annual budget recommendations for departmental revenue• Develops Catering Menu to showcase 4-Diamond status, while offering innovative options and increasing average check

Bloomington, Minnesota, United States

Oak Ridge Hotel & Conference Center

• Managed event and room block needs in a facility with 145 guestrooms and 22,000 sq. ft. of meeting space• Collected, managed and detailed all logistics related to events and guestrooms for 5-7 groups per week • Acted as the main point of contact for clients’ needs for groups with up to 600+ room nights • Produced, reviewed and submitted final billing after each group’s departure• Partnered with local vendors for the execution of vendor exhibit, audio-visual and décor needs• Upsold and organized amenities including ropes course, culinary team buildings and recreational games

Bloomington, Mn

• Negotiated contracts for events with guest counts ranging from 50-1,200• Detailed events by collecting, coordinating and communicating event details to all hotel departments• Increased wedding bookings from 28 to 46 year-over-year while also increasing average guest check • Maintained wedding room blocks, rooming lists and billing details for 2,500+ room nights annually• Accountable for annual food and beverage sales in the amount of $1,680,000+• Compiled and analyzed the monthly and annual catering forecast and budget

Bloomington, Minnesota

• Responsible for all groups with up to 25 guestrooms and/or 50 meeting attendees• Completed the inquiry, contracting and detailing process, averaging up to 10 groups per week• Managed and responded to an average of 10 new event inquiries per day• Assisted the Director of Catering with the compilation of the monthly catering forecast• Supervised social media coverage including Twitter and Facebook

Bloomington, Minnesota

• Served as the main point of contact for all social courtesy room blocks• Fielded all phone and email inquiries to the hotel sales office• Compiled various daily, weekly, monthly and annual reports for the Sales and Catering Department• Processed all commissions and Club Carlson points for groups in-house• Provided support to all Sales and Catering Managers to ensure their success• Processed and routed all contracts to various hotel departments

Greater New York City Area

• Edited assignments including a minimum of 8 articles a week as per a comprehensive style guide• Wrote content for website publication as assigned by the editor• Researched contact information for potential content contributors

Duluth, Minnesota Area

• Oversaw day-to-day food and beverage operation for a private 200-seat club with 600+ members• Supervised and trained a bar and wait staff of 12-16 employees, plus volunteers• Managed the execution of special events related to weekly leagues, Olympic send-offs, celebrations, etc.

- Created marketing material for 5 soon to be released titles- Researched over 100 images for copyright ownership- Sustained extensive eBook databases for over 200 titles- Compiled 1000-1500 individual and corporate brochure mailings

Moose Lake, Mn

- Enhanced leadership skills while managing 5-6 servers per shift- Developed strong organizational skills through scheduling a serving staff of 12 employees- Demonstrated analytical skills while reconciling daily server reports- Successfully trained new serving staff for 2 years- Coordinated teams for the successful execution of parties of 12 to 200 guests