Serving as Executive Director at Young Rich Television LimitedResponsibilitiesLeading and developing the company brand strategy and identityIdentifying and meeting with potential clients to pitch the Company’s brand, products and services.Identifying, executing, building and maintaining profitable sponsorships & partnerships with Corporates and individuals.Developing new revenue streams including merchandising and content driven product lines

ResponsibilitiesLeading business development as well as operational processes for the different business lines which include transport and logistics, real estate development and manufacturing spare parts and component supply.Leveraging corporate leadership experience to support in the development of strategic initiatives for SMEs, and corporates, with particular focus on profitability, customer acquisition within new markets & segments, and the implementation of sustainable business & operational processes.

Responsibilities: Understand, own and bring to life Barclays brand strategy, positing and values within country through Marketing, Communications and CitizenshipContribute to business growth as a key member of Country Leadership team, by translating business requirements into marketing & communications objectives Lead development and execution of in-country marketing, communications and citizenship strategy, and associated annual plans with assistance via an insight led approachDrive the focus on Customer and Customer planningResponsibility for leveraging our sponsorship assets to drive business & brand growthEngage and energize the colleagues around our mission, vision and strategy.Accountable for the governance and operating frameworks in Barclays Africa on brand and marketing, communications and citizenshipEnsure any activity is delivered on time, within budget and is evaluated against commercial objectives Where possible, negotiate with agencies to ensure a cost-conscious approach, driving value-add deliverablesResponsible for ensuring the marketing, communications and citizenship strategy is tactically effective. Provide clear direction on the marketing and brand objectives.Develop a network of internal and external suppliers in the context of deliveryOwn the internal communications space to cascade the key messages and strategyKey Achievements;Introduced the Zidisha bonus account resulting in driving a savings culture resulting in balances of KES 8b within 12 monthsSecured +3M new clients through use of Timiza mobile applicationSuccessfully initiated of ABSA brand into Kenyan market resulting in 72% awareness across the country in the 1st year of launch despite the COVID19 pandemicDelivered on all the commercial KPI as defined in business cases for the Retail, Business and Corporate bankDeveloped the Women in Business Proposition programs to enhance women within Senior leadership positions within market/country

Responsibilities: Total Adult Beverage Portfolio and Brand Strategy Formulation and Implementation in the beer, spirits and adult non-alcoholic beverages which include Tusker Lager, Premium Serengeti Lager, Guinness, Johnnie Walker, Smirnoff and Malta Guinness to drive top line growth and capture market share.Innovation and Renovation of new to market and new to world brands to grow the categories and market whilst delivering valueBusiness Management through efficient and effective management of sales value by balancing the mix between volume and value, advertising and promotion budgets deployment, measurement and evaluation and overheads management.People Management by providing transformational leadership that drives for emotional engagement in order to deliver performance objectives and create a great working environment that fosters growth for the individuals as well as the business.Achievements:Significantly contributed to the turnaround in performance with excellent execution of the Tusker UTC as well as the hugely celebrated PSL Fiesta events where almost 200k consumers personally connected with PSL. Brand metrics are trending positively.Completed marketing team recruitment and set up in role

Responsibilities included Strategy Formulation & Implementation -Implementing the Tusker Strategy to deliver the brand vision of becoming Africa’s number one beer brand by value and volume.Brand Management Strengthening of brand Equity by delivering memorable advertising in support of the Key Brand Benefit, Executing a world class reality program that builds on brand credentials while driving consumption and Delivery of timeless experiential activities and promotions Business DevelopmentAccelerating growth in the premium and mainstream segments by delivering a quality proposition with Tusker Malt Lager through great packaging and liquid quality. Rolling out of Tusker Draught to drive accessibility in the lower mainstream by providing a price point vs. serve benefit.Leading the regional agenda on Tusker core market of Eastern Africa and driving synergies on development work and budgetsHRProviding inspirational leadership to cross-functional teams, direct reports and broader business fraternity towards delivery of objectives. Achievements:Re- Articulated the Tusker Brand Proposition and delivered communication to bring this to life-“REFRESH YOUR ROOTS” campaign that is currently the anchor thought in current and future communication

Responsibilities: Delivery of the overall strategy/GAME plan for Kenya. Specifically:Strategic Formulation and Implementation:Leading the development of the Tusker Strategy in order to achieve the company visionHandling Brand planning-strategy, sales support, channel management programs, marketing communications and promotionsBrand Management:Delivering of pack renovation for the Tusker brand in order to drive re-appraisal of the brand by updating the livery of the brandDelivering the 2nd Edition of Tusker Project Fame driving an Eastern Africa perspective and mainstream appealBusiness Development/HRDelivering of Volume, NSV and CAAP for Tusker against a targeted growth of 22% YOYEnsuring ROI on A&P budgets as per brand strategic plan.People management to ensure super engagement scores improve YOY by 10 percentage pointsAchievements:Delivered the Tusker Strategy and Repositioning work that has formed the bedrock of the thinking and activities of the brand thus far17% growth Year on Year Growth