Caroline Osborn Email & Phone Number

New York, Ny, Us

Bosch, Accenture, The Ad Council – Seize The Awkward campaign for AFSP and The JED Foundation

New York, Ny, Us

Accenture, The Ad Council – Seize The Awkward campaign for AFSP and The JED Foundation

Brooklyn, New York, Us

• Researched, identified and pitched influencer partners to most efficiently deliver campaign KPIs • Created company-wide weekly reports on emerging trends, technologies and influencers on social media platforms Clients: Aerie, Adobe, AT&T, BioAdvanced, Footlocker (Air Max Day), Hennessy, Mountain Dew, Starz (Men in Kilts), Vizzy

Brooklyn, New York, Us

• Assisted with day-to-day needs on the Tic Tac account, working closely with the strategy and creative teams• Conducted an in-depth competitor audit on sixteen brands communication and social strategies to determine white space and brand positioning for a new product launch • Researched and presented strategy and creative deck addressing Tic Tac’s current business problems due to the COVID-19 pandemic • Wrote case-study reports for clients and Tic Tac team on relevant work from competitors and other brands Account: Tic Tac

New York, Us

• Acted as the first touchpoint and voice of the KIND Snacks brand across all social channels (Facebook, Instagram, Twitter) in a way that encapsulated the brand personality and tone • Presented an organic 360 marketing campaign for the new KIND breakfast portfolio to senior leadership • Wrote copy for owned media across all social channels and created monthly content calendars for Instagram newsfeed and story• Assisted with brainstorming and strategy for new campaign launches and activations • Sent over 200+ packages/mailers for KIND Frozen to influencers and KIND fans through surprising and delighting them on our owned channels• Helped manage 20+ influencers daily in addition to finding new influencers to join the KIND Always on Influencer Program • Used social listening to monitor buzz during PR stunts, including KIND Pride Lights x Ali Forney Center • Helped team work with Antoni Porowski, Queer Eye’s Food Guru, with 4.5 mil followers on Instagram through KIND Pride and Frozen

Winston-Salem, North Carolina, Us

The Variable is a 3x AdAge Small Agency of the Year winner•Presented six creative and strategic concepts to upper management to generate buzz in social channels, earn press coverage, connect with Generation Z and grow broader brand awareness• Researched and presented keynote presentations on successful brands on social media, emerging platforms, existing platforms and brands that have effective media mix• Attended media, social, strategy and creative meetings to gain awareness on current projects and to grow knowledge on the operations of a successful marketing agency• Developed prospective earned coverage plan and analysis for PR and social media posts on Facebook, Instagram, Twitter, TikTok and Reddit• Monitored and engaged with Instagram users during a giveaway stunt to gain traction for the brands Instagram and earn PR coverage• Researched possible influencers for a PR stunt and critically selected them based on their alignment and relevancy with our brands messagingAccounts: Char Broil Grills, Oklahoma Joes

Winston-Salem, Nc, Us

• Taught players the importance of communicating with their teammates to build a stronger and better-connected team• Developed relationships with over 30 athletes by working one-on-one and adapted teaching style based on individual assessments

• Welcomed visitors and members to elite golf and country club by greeting them in person or on the telephone; answering or referring inquiries• Maintained a high level of continuity among work team by documenting and communicating actions, irregularities, and needs• Reconciled daily cash flow and processing received checks and managed shipping and receiving of packages

Winston-Salem, Nc, Us

• Taught players the importance of communicating with their teammates to build a stronger and better-connected team• Developed relationships with over 30 athletes by working one-on-one and adapted teaching style based on individual assessments

• Planned, led, and implemented programs and experiences for children in small group settings and resolved problems between campers as necessary

• Planned, led, and implemented programs and experiences for children in small group settings and resolved problems between campers as necessary

Bachelor Of Arts - Ba, Communication With A Concentration In Integrated Communication Strategies, Entrepreneurship

Bachelor'S Degree, Communications Major, Entrepreneurship Minor

Education record