Caroline Packer Email & Phone Number

United States

New York

• Develop creative content for use in all marketing channels including direct mail, advertising, digital marketing.• Direct PR strategy to ensure impactful messaging, execution and maximum reach including key relationships with editors and stylists.• Drive or develop public relations and special events programs to reach new audiences and client development• Oversee direct mail catalogues for both brands• Media planning, manage budgets for marketing, advertising

745 Fifth Avenue, New York, Ny 10151

New York, United States

• Directed 14-person department that oversaw programs for iconic 50+ store luxury retailer. • Trained and supported 45 local marketing directors to drive traffic, sales and client acquisition. • Directed daily and long-range media relations, increased media coverage on average 5% annually, liaised with social media team on all PR programs, organized monthly store event email blast to over 3M clients.

New York, United States

• Directed 5-person public relations department, including all campaign strategy and media placement for 21 US & 44 Canadian locations. • Created and planned over 75 events and store openings for press and customers, including creative concepts, logistics and guest lists. • Increased national print and broadcast editorial coverage, resulting in over 80 editorial features annually, which carried a paid media value of over $1.7 million.

New York, United States

• Directed 5-person public relations and special events department during period of repositioning and dynamic growth

New York, United States

• Managed 3-person public relations department, responsible for publicity of exclusive collections of fine jewelry, china, crystal, silver and accessories. • Coordinated the opening of over 15 Tiffany & Co. stores in the northeast region.