Caroline Parkes 🦚 Email & Phone Number

London Area, United Kingdom

Building a new era in the world of customer engagement X experience, within a neighbourhood of curious minds

London, England, United Kingdom

London

London, England, United Kingdom

Oxfordshire & London

Oxfordshire & London

Be Bold. Be surprising. Be curious. Be open. Be engaging. Be ColourPop. My consultancy inspired brands to be braver. To look at things differently. To try new things. To take leaps. To find new winning ways to engage prospects, and to grow relationships with customers. With a belief that bold thinking doesn’t just make life more more colourful, it helps business flourish B2B clients included - Cherry London (working with clients including N Brown, Saga, HSBC, Jaguar Land Rover… Show more Be Bold. Be surprising. Be curious. Be open. Be engaging. Be ColourPop. My consultancy inspired brands to be braver. To look at things differently. To try new things. To take leaps. To find new winning ways to engage prospects, and to grow relationships with customers. With a belief that bold thinking doesn’t just make life more more colourful, it helps business flourish B2B clients included - Cherry London (working with clients including N Brown, Saga, HSBC, Jaguar Land Rover and 02)- White October - In Diverse Company Show less

Strategy Partner at LIDA/M&C Saatchi. I helped LIDA win Campaign Engagement Agency of the Year twice. I led the strategy department, managing a team of 20 strategists and data strategists.I headed up the strategy on accounts including Boots, IKEA, Compare The Market (Meerkat Movies), John Lewis Insurance, RBS Private Banking, NetJets and Oxfam. I won awards for my work on Boots and IKEA, and worked on award winning pro-bono work for Women for Women International… Show more Strategy Partner at LIDA/M&C Saatchi. I helped LIDA win Campaign Engagement Agency of the Year twice. I led the strategy department, managing a team of 20 strategists and data strategists.I headed up the strategy on accounts including Boots, IKEA, Compare The Market (Meerkat Movies), John Lewis Insurance, RBS Private Banking, NetJets and Oxfam. I won awards for my work on Boots and IKEA, and worked on award winning pro-bono work for Women for Women International and The Miscarriage Association. For Boots, I worked across both the loyalty side (for LIDA) and the digital account for M&C Saatchi.I inspired more collaborative and creative ways of working, running internal training sessions (for the agency, and also for clients). Show less

Joshua G2 (now part of Grey) was an integrated agency with shopper marketing, brand response, and CRM at it its core.I headed up the data driven brand response and customer loyalty part of the business.

I worked at Proximity following its merger with Craik Jones, as Planning Partner.As well as looking after a large department of account planners I:- brought in new ways of working for the agency- headed up the strategy for the P&G account, for a range of brands including Pampers- worked closely with the Head of Innovation to bring new P&G propositions to market

Craik Jones was the most creative and award winning direct marketing agency of its time. It pioneered the use of planning (there was a time when agencies didn't have planners). I was lucky enough to join when the agency was small, I learned my craft from the awe-inspiring Jon Voelkel, and as I grew in experience eventually was promoted to Head of Planning.I was responsible for the agency winning three DMA Grand Prixs, as well as countless gongs in numerous award schemes including… Show more Craik Jones was the most creative and award winning direct marketing agency of its time. It pioneered the use of planning (there was a time when agencies didn't have planners). I was lucky enough to join when the agency was small, I learned my craft from the awe-inspiring Jon Voelkel, and as I grew in experience eventually was promoted to Head of Planning.I was responsible for the agency winning three DMA Grand Prixs, as well as countless gongs in numerous award schemes including Cannes.My clients including - Unilever (brands included Surf and Dove)- Diageo (Gordon's Gin and Archers, as well as Portman Group activity)- Virgin Trains (working with Craig Ingles of John Lewis fame)- ATOC (Railcards)- first direct - Land Rover- Orange Show less

Advertising Principles was the largest agency outside of London at that time. I joined the graduate recruitment scheme, and after a stint in new business, I joined the newly founded planning department. I was trained in the art of brand planning, and eventually started working on accounts that included more direct marketing, which piqued my interest.I worked with various JD Williams brands , Seven Seas and Midland Bank (now HSBC....that's how long ago it was!).

Senior Management Graduate Programme, 🌟

Ba (Hons), Classics

Education record

Education record

Education record