Caroline Plateaux Email & Phone Number

Switzerland

Switzerland

As a Head of Communication Lead, my main responsibility is to lead the marketing team and enhance myAO community engagement while promoting innovation. I play a significant role in the company's vision to become the world's leading medical knowledge community network for musculoskeletal and trauma disorders.Responsibilities include:- Defining the community engagement and retention strategies and leading the team in implementing them.- Directly working with AO Foundation account to align communication strategies- Designing and implementing marketing plans to drive community activity and user growth in a cross-functional agile team.- Monitoring community analytics and KPIs related to user engagement and retention strategies.- Planning, testing, optimizing, and managing ongoing engagement campaigns across various communication channels, including email, push, in-app and social media campaigns.- Creating and managing win-back campaigns to convert inactive users to active users.- Evaluating the community feature usage and user journeys to align and guide the product roadmap.- Continuously improving strategies and campaigns to drive and increase monthly user activity by challenging the status quo.- Working closely with the CEO to identify business and community engagment opportunities.

Cape Town Area, South Africa

Marketing Manager of the Mining and Extractive Industries Portfolio responsible fordesigning and implementing the marketing strategies for all events in the portfolio bothin English and French.Responsibilities include:- Responsible for establishing and implementing tailor-made marketing strategies across all events in the mining and extractive industries portfolio.- Ensure delivery of all marketing campaign on time, to budget and to the highest standard.- Prepare and manage marketing budgets for each event across the portfolio.- Support the sales team in line with commercial targets by driving marketing qualified leads and reviewing sales pipelines regularly.- Manage and maintain strategic partnerships with trade associations, NGO’s and media partners.- Produce/ sign off marketing collateral and communication in English and French.- Coordinate other third party service providers including PR, media and distribution agencies in the specific territories the event takes place.- Develop and manage data build strategies in line with portfolio of products.- Manage and maintain event websites in English and in French.- Sign off industry content and communication plan to be distributed to target markets.- Design digital strategies with digital manager to ensure websites and social mediaplatforms optimization.- Provide on-going and post campaign effectiveness reports and recommend improvements and opportunities on all marketing campaigns.

London, United Kingdom

- Support the Marketing Director with all marketing activities in particular PPC adwords, Affiliate Marketing, Instore Branding and POS.- Lead web-related campaigns to drive online traffic and assess the results of such campaigns.Write and send the monthly newsletter and promotional campaigns to the customer database.- Place and track advertising on various partners’ websites to promote the company’s products and services.- Write concise articles and other related informative, marketing and promotional material to be published on L’atelier des Chefs website and other websites.- Produce marketing feedback reports to L’atelier des Chefs’ partners to present them with key data and outcomes from their partnership.- Conduct marketing research using Google Analytics to highlight customers’ behaviour and website performance.- Liaise with the designer in the creation of marketing material such as flyers, posters, online banners and any other promotional material.- Communicate and promote marketing and sales activities within the company.- Plan and coordinate special events such as pop ups or exhibitions to engage with new and existing customers and generate more bookings.- Manage social media (Facebook, Twitter, Instagram).- Manage and write the L’atelier des Chefs’ blog.

Professional Certificate In Marketing, Marketing

Postgraduate Certificate In Education, Modern Foreign Languages (French And Spanish)

Degree In English Literature And Civilisation

Degree In English Literature And Civilisation

French Baccalaureat