Being on hand to develop a brand, craft its message and shape activations alongside likeminded people is my passion. Nothing feels better than contributing to a team's success. I have channelled my love for writing, brand-building, and connecting with people into a 20-year career in the Beauty, Luxury and Fragrance sectors, specialising in the Marcomms mix: PR, marketing, third party brand partnerships, media plans and partnerships, influencer marketing, corporate comms, crisis comms, copywriting, and VIP relationship management. Using this skillset allows me to identify opportunities and create strategic and tailored engagement strategies that yield demonstrable results for businesses. I have a proven track record of delivering results and exceeding expectations, working cross functionally to truly optimise campaigns. Senior In-house and Agency positions have afforded me the opportunity to work with over 80 beauty brands to date with parent companies ranging from SHISEIDO, L’Oreal, LVMH, Unilever and Avon. In these roles I was responsible for leading strategy, planning, and implementation of integrated and multi-channel initiatives that enhanced brand image, reputation, and visibility across UK and Global markets. I have also established and maintained strong relationships with key media, influencers, stakeholders, and leveraged data and insights to optimise the performance and ROI of our activities.