Caroline Reddmann Email & Phone Number

Little Rock, Arkansas, United States

•Spearheaded and executed a complete rebranding campaign across print, social and digital media, and all internal and external branded materials and documents.•Expanded and capitalized on previously under-utilized social media channels and increased brand awareness through organic and paid media efforts. •Increased web traffic year over year, including increases across the board in total users, new users, direct traffic, and referral traffic.•Worked to increase business development opportunities by partnering with local and national organizations such as Chambers & Partners, Lex Mundi, and SCG Legal.

Little Rock, Arkansas, United States

•Responsible for the full spectrum of client services including project management, reporting, retention marketing, and digital strategy.•Agency lead for affiliate and influencer marketing.•Specialized in copywriting for a wide portfolio of clients. •Executed brand partnerships between my client and Netflix.•Developed a successful retention marketing strategy for a new business in the beauty space. On launch day our strategy secured over six figures in net profit and a full sellout in less than 4 hours.

Little Rock, Arkansas, United States

•Social Media nerd and data geek. •Responsible for day-to-day project management of advertising plans for several clients. Ensure that progressive stages are approved by the client with adequate time to meet schedules. •Consults with Creative, Media, and Research teams to communicate client goals and to develop alternative strategic solutions. •Responsible for the monitoring of social media platforms, google analytics, google ads, and other analytics platforms. Worked quickly to develop solutions to problems that arise using data to determine what the next steps should be.

Little Rock, Arkansas Area

•Responsible for creating, writing, implementing, and monitoring the success of each clients’ monthly social media plans•Worked as the primary liaison between our clients and Account Executives to ensure everyone is on the same page when it comes to new development and deliverables•Influencer Marketing Specialist•Provided top of the line reputation management by utilizing conversation monitoring tools and implementation tools such as Sprout Social, Hootsuite and Spreadfast•Worked with a team to develop new initiatives that support the brand on each social platform. •Monitored current trends and cutting edge digital developments to determine how our clients can apply these new technologies to their monthly plans to reduce costs, increase exposure, and grow their ROI•Managed a team of five individuals working on multiple client accounts, ensuring each step of the creative process is developed and executed in a timely manner.

•Responsible for the daily management of all social media-related accounts and the sharing of engaging content via Facebook, Twitter, Pinterest, and Instagram. Primary manager of all Chamber and CVB websites. Also responsible for the shooting, editing, and uploading of promotional videos•Worked with local and state tourism entities to gain exposure for the area and attract visitors. Also worked with various organizations to coordinate event logistics, ensuring expectations are met at the highest level •Generated press releases; create talking points, pitches, and presentations for various meetings associated with economic development and tourism•Accountable for balancing and organizing the Advertising and Promotions Commission’s budget. Responsible for keeping a detailed excel sheet that outlines revenue and various expenditures•Accountable for generating positive PR for new and emerging businesses. Also responsible for contributing to the growth of economic development in the area

•Worked to develop strategic advertising and marketing plans for a few of Kimberly Clark's multi-million dollar accounts.•Developed next level Shopper Marketing strategies to gain maximum market share for my client at Walmart•Worked with a team to develop print, media, social and in-store advertising for Kleenex, Cottonelle, Scott, and Viva.

Kimpel Hall, Fayetteville Ar

•I produced several different shows for UATV during my time at the University including "Ask the Athletic Director with Jeff Long."•Stage-managed for multiple shows including Bases Loaded with Dave Van Horn, Full Court Press with Mike Anderson, and Inside Razorback Football

Bachelor Of Fine Arts (B.F.A.), Journalism

Bachelor Of Arts (B.A.), Broadcast Journalism

Activities and Societies: UATV