Caroline Reigeluth Email & Phone Number

Portland, OR, US

Portland, Oregon, US

• Develops content strategy for digital targeted brand strategy and growth marketing campaigns for the Arizona Trauma Institute (ATI):
• Use mental health training, customer insights, data, and logical reasoning to inform campaign and creative strategy that resonates with and meaningfully engages mental health providers.
• Develop targeted brand strategy and growth marketing campaign on trauma-informed care which increased product visibility and optimized transactions with ATI’s audience.
• Create cross-channel campaign for 6-week ATI self-paced CEU courses which increased sales by 40%.

Portland, Oregon, US

Implemented operational procedures including status reports, workback schedules, creative reviews, trafficking, clear communication, and process improvements to ensure flawless and timely delivery.

Portland, Oregon, US

• Led strategy, execution, and scaling of Adobe Substance 3D’s global marketing campaigns for retained business ($1.3M) in B2B and B2C marketing:
• Planned and executed timely integrated digital campaigns, using exacting attention to detail and motivation to guide a cross-functional team of 10+ people to deliver on 400+ deliverables.
• Built repeatable operational processes from onset of client relationship that allowed efficient and effective management of complex marketing initiatives. Resulted in documentation to support clear project briefing and.
• ​​A bottomless creative skillset allowing to connect directly to every phase of execution, taking broad and inclusive ownership of everything from initiation to finish.

Portland, Oregon, US

• Oversaw creative production for the agency's largest account, successfully delivering Global Jordan Women’s and Basketball Revolution seasonal global digital campaigns for Nike.com, Social, Email, and App:
• Diplomatically aligned internal partners, various Nike stakeholders, and partner agencies to deliver timely projects, fulfill key business objectives, and optimize user experience through feature updates. Collaborated.
• Collaborated with Nike Digital Performance Strategy team to develop A/B testing to support KPI initiatives.
• Supported a collaborative and healthy corporate culture by getting to know team members as individuals, fostering a safe space for open communication, utilizing active listening, and expressing gratitude.

Provided individual and group therapy to support clients with a variety of life and systemic mental health struggles. Supported clients to make behavioral changes related to achieving health and wellbeing by fostering a non-judgmental therapeutic relationship and utilizing trauma-informed care through a social justice lens.

• Led account management team for digital marketing business for two B2B Sanofi Diabetes accounts ($2.5M):
• Collaborated with cross-functional teams to develop monthly communications plan based on brand strategy, market trends, metrics, and ROI that engaged key Health Care Provider (HCP) stakeholders.
• Re-launched new HCP creative campaign for #1 prescribed basal insulin including positioning, creative campaign development, and corresponding tactical pull-through.

New York, NY, US

• Orchestrated Galderma, AstraZeneca, and InterPro Bioscience product launches as account and project management lead:
• Responsible for GTM positioning, launch, promotion, and ongoing product expansion for two consumer mobile apps: AGELESS Face Visualizer, an interactive app that helps users visualize a variety of aesthetic treatment.
• Oversaw creation of training videos, dashboards, push notifications, and CRM to support user E&R.

New York, NY, US

Developed GTM strategy and execution of disease awareness campaign for AstraZeneca product launch.

New York, NY, US

Supported the launch of the new metastatic pancreatic indication for an oncology treatment for Celgene. Ensured clear and accurate information exchange across functional teams and smooth and timely completion of projects.

New York, NY, US

Organized and supported new business pitches throughout the agency.

New York, US

London, England, GB

Master'S Degree, Professional Mental Health Counseling

Ba, History

Education record