Established a comprehensive sales strategy including CRM usage, outreach sequences, list building, ICP development, high value target identification, and full sales cycle processMaintained a close rate of ~70% through active prospecting and management of inside sales channels, consistently exceeding quarterly revenue goalsCreated new lead sources through marketing/tech channels, lead gen tools, existing network, and referralsLed periodic business reviews with key client stakeholders, developed collateral and metrics for reviewsSupported active accounts by building long-term relationships and identifying growth opportunitiesWorked cross-functionally with marketing to identify and foster key customer relationshipsEmbodied company values by leading culture club and other strategic cultural initiatives

Fostered outstanding customer relationships by overseeing the customer lifestyle, proactively driving adoption, and continually measuring client satisfactionManaged the renewals process and successfully close expansion revenue throughout a book of businessDesigned and implemented enterprise account management tools and workflows, resulting in a 200% increase in revenue from mid-market clientsIncreased customer retention by over 30% by managing the onboarding and rollout process for clients Swiftly resolved client issues by working cross functionally with product, development, and customer support teamsDocumented best practices to create a repeatable client success playbook

At Pennington Creative, I crafted hundreds of SEO optimized articles for SMBs around the country. Working with a small team, I immersed myself in digital marketing strategy best practices, and continued to evolve in my content writing and strategy approach for clients.A little about Pennington: Originally founded in 2008 as a marketplace for student workers, Pennington Creative re-focused as a content marketing agency in 2011. Since then, Pennington Creative has been dedicated to providing dynamic original online content to its clients, including venture-funded Silicon Valley startups, Fortune 500 companies, small business consulting firms, and SMBs. Pennington Creative offers a wide range of white-label content creation services for agencies and businesses, including blog posts, social media posts, infographics, SEO web copy, press releases, custom writing and design projects, and much more.

I created Guided Gallery Visits for Pre-K to 12th grade groups supporting the NYC Department of Education Scope & Sequence for Social Studies and Blueprint for Teaching and Learning in Visual Arts. I produced exhibition-based public programs for diverse audiences, serving over 100,000 visitors annually. Conducted action research on Brooklyn Museum Education practices.