Marketing Manager - Asia Pacific
Shanghai, China
• Overall responsibility for marketing and education across the Asia Pacific region, including strategic planning, go-to-market execution, budget management, and overseeing a team of 12. • Highlights include exceeding KPI targets by 65%, contributing to 20% YOY revenue growth, managing GTM launch of Consumer, Functional Training & Instructor Education concepts to APAC markets, winning awards for cross-functional collaboration & outstanding personal contribution.• Marketing responsibilities included new product launches (trade shows, internal communications, training), digital (email, website, social media), and strategic account support (sales proposals, in-club activities).• Education responsibilities included the creation of an educational strategy for clients, coaches, and internal team members. Curriculum planning, process development, and delivery of training sessions to large international audiences. Development of innovative training materials including interactive quizzes, practical activities, and group roleplays suitable for a wide range of learning styles and non-native English speakers.