- Working for the agency client, DuPage Sports Commission.- Establishing and maintaining a strong brand presence by creating content pillars ensuring alignment with brand guidelines. - Orchestrating comprehensive social media strategies quarterly to maximize outreach and community engagement. - Innovating and designing templates that uphold brand consistency across all content formats, from graphics to multimedia elements, ensuring a visually cohesive and impactful representation… Show more - Working for the agency client, DuPage Sports Commission.- Establishing and maintaining a strong brand presence by creating content pillars ensuring alignment with brand guidelines. - Orchestrating comprehensive social media strategies quarterly to maximize outreach and community engagement. - Innovating and designing templates that uphold brand consistency across all content formats, from graphics to multimedia elements, ensuring a visually cohesive and impactful representation. - Spearheaded the end-to-end content creation process, from conceptualization to execution, including graphic design, caption and copywriting, and editing. - Lead influencer relations initiatives, overseeing collaboration postings, partnership development, spotlight features, and creation of engaging blog articles.- Efficiently scheduling and managing all social media posts in advance, leveraging data-driven insights to optimize posting times and content performance.- Conducting in-depth market research and trend analysis to inform and refine social media strategies, ensuring that IOI Ventures remains at the forefront of industry trends and emerging platforms.- Brands worked with: USA Swimming, USA Water Polo, Midwest Esports, TYR Swimming Show less

- Ensured all marketing collateral and materials adhered strictly to brand guidelines, maintaining a consistent voice and tone across various channels.- Monitored social media platforms for content consistency and promptly addressed any visual or written discrepancies.- Curated visually compelling social media content and ensuring brand consistency - Conceptualized and executed creative campaigns, aligning the brand with emerging trends and maximizing audience engagement by… Show more - Ensured all marketing collateral and materials adhered strictly to brand guidelines, maintaining a consistent voice and tone across various channels.- Monitored social media platforms for content consistency and promptly addressed any visual or written discrepancies.- Curated visually compelling social media content and ensuring brand consistency - Conceptualized and executed creative campaigns, aligning the brand with emerging trends and maximizing audience engagement by designing and implementing interactive social media experiences - Collaborated with the creative team to develop and deploy eye-catching visuals, graphics, and multimedia elements.- Conducted in-depth market research and trend analysis to refine social media strategies, resulting in optimized performance.- Produced engaging and shareable content, leveraging storytelling techniques and multimedia formats for maximum impact.- Worked closely with influencers and content creators to create compelling and on-brand content for social media platforms.- Brands worked with: The Napa Network, Chase Elliott, NASCAR, Hendrick Motorsports, Electrolux, Revel. Show less

- Assisted in maintaining brand consistency and integrity across various communication channels, ensuring that all outward-facing content met brand guidelines.- Acted as the liaison between creative teams and stakeholders, ensuring seamless project execution from concept to launch.- Managed the development and execution of Case Studies, RFPS, and event decks, and applied KPIs- Contributed to Firefly’s record-breaking ROI of 1.3M in 2022 by spearheading the creation of 57 tentpole… Show more - Assisted in maintaining brand consistency and integrity across various communication channels, ensuring that all outward-facing content met brand guidelines.- Acted as the liaison between creative teams and stakeholders, ensuring seamless project execution from concept to launch.- Managed the development and execution of Case Studies, RFPS, and event decks, and applied KPIs- Contributed to Firefly’s record-breaking ROI of 1.3M in 2022 by spearheading the creation of 57 tentpole event decks in Q3-Q4.- Led the creation of branded merchandise, enhancing event experiences and elevating brand visibility.- Oversaw annual memberships, negotiating and managing contracts for GoogleAds, MailChimp, Coverage Book, and industry memberships (DPAA, OAAA, Geopath, Brand Innovators).- Collaborated with Project Managers to maintain server and file organization, ensuring streamlined workflow and accessibility.- Utilized social media management platforms to track analytics, driving organic audience growth and engagement.- Brands worked with: Chanel, United Airlines, Instacart, NBA, FanDuel, Bud Light, High Noon, NYFW. Show less

- Led day-to-day operations for 5 C-Suite Executives by managing calendars and scheduling, domestic and internal travel booking and reservations, event registrations, agenda preparation, and ad-hoc personal tasks. - Collaborator on the Influencer Initiative Platform and social media accounts - Analyzed metrics to support target audience campaigns for the following brands: AllModern, Joss & Main, and Birch Lane- Developed creative materials for department and team meetings… Show more - Led day-to-day operations for 5 C-Suite Executives by managing calendars and scheduling, domestic and internal travel booking and reservations, event registrations, agenda preparation, and ad-hoc personal tasks. - Collaborator on the Influencer Initiative Platform and social media accounts - Analyzed metrics to support target audience campaigns for the following brands: AllModern, Joss & Main, and Birch Lane- Developed creative materials for department and team meetings, company-wide social gatherings, and stakeholder presentations.- Organized and planned department-wide events for over 300 attendees in various formats to engage in-person, remote, and hybrid employees. Show less

- Increased social media sales by developing and implementing the Social Ladder Brand Ambassador program- Provided support with coordination, planning, and execution of the Carolina Country Music Festival which hosts 40,000 attendees- Led the onboarding for approximately 300 rehires and new hire contract employees for the Carolina Country Music Festival

- Designed promotional materials for consumers utilizing digital media strategy campaign techniques - Sourced new client leads and researched competitors within the sports entertainment space in North Carolina- Independently researched trends to aid influencer marketing efforts and collaborated with teammates to bring the strategy to fruition

- Created promotional material to appeal to consumers.- Revamped all social media outlets in order to rebrand the business.- Assisted with prospecting new clients for the business- Worked independently and in group environments researching strategic approaches.

- Developed strategic and operational sales plans to improve customer experience. - Worked with the company’s social media, including Facebook and Instagram.- Assisted in monitoring website analytics for sales tracking.- Fulfilled individual and company sales goals.

- Worked under Ricky Proehl, former NFL player and coach.- Developed conflict resolution, team work, and dedication skills.- Amplified the value of sports in young children.

In high school, I worked as a Human Resource Assistant at Home Instead Senior Care. I assisted with patient files, organization, and billing. I also set up for Caregiver training sessions and assisted with the training in each session.