Caroline Schaffer Email & Phone Number

Chicago, Illinois, Us

Collaborate closely with clients to align creative vision with business objectives, defining both technical and design requirements to drive innovative solutions.Lead comprehensive Discovery sessions, facilitating strategic planning and ideation with cross-functional teams to craft groundbreaking design concepts.Optimize and rigorously test user interface designs to ensure exceptional usability and elevate overall user experience.Integrate creativity with established design principles to develop and prototype innovative ideas, iterating based on user feedback.Spearhead continuous user research initiatives, documenting insights to refine and enhance product design and user experience.Mentor and oversee the UI/UX team, developing and implementing strategies that elevate design quality and improve user engagement.Manage the creative budget, ensuring efficient allocation of resources to optimize creative output and profitability while adhering to financial objectives.Balance creative innovation with fiscal accountability, ensuring that all projects are delivered on time, within budget, and with the highest level of creative excellence.

Austin, Texas, Us

Building the new Texas Card House brand

Austin, Texas, Us

Directed and supervised the entire creative team, overseeing copywriters, designers, developers, strategists, and freelancers throughout all phases of client projects.Oversaw and managed production across various mediums including video, UI/UX, social media campaigns, email, print, event activations, and blogs for major clients such as IBM, Dell, Oracle, Workiva, Kyndryl, AT&T and others.Played a key role in contributing to sales efforts through client pitches and fostering strong client relationships.Acted as a brand steward and representative for all agency clients.Successfully met monthly production goals through effective team management and strategic oversight.Cultivated the growth and development of designers and writers, nurturing their skill sets and career paths.

Austin, Texas, Us

Acted as the design/development liaison between Bakery, Shiner and Glide to create the new shiner.com website. Led and contributed to the conceptual development and execution of the website.

San Francisco, Ca, Us

Houston, Texas, Us

Led and managed diverse production initiatives, including video, UI/UX design, social media campaigns, email marketing, print materials, direct mail, brand activations, brand design, marketing home sites, and product design.Contributed to sales growth through various channels, including email, paid media, social media, organic search, and PPC campaigns.Collaborated with the product team to maintain high creative quality and enhance user experience from the marketing home site to the user dashboard.

Houston, Texas, Us

Austin, Texas, Us

Focused on ensuring creative and strategic excellence for a digital marketing agency, working with high-profile clients such as IBM, Dell Technologies, HPE, Oracle, AVEVA, AMD, SailPoint, Cisco, Thermo Fisher Scientific, AT&T, Intouch B2D, and Quad Technologies.Developed and executed marketing strategies to improve qualified leads and increase conversions, introducing campaign concepts and overseeing the implementation of integrated marketing campaigns.Served as the brand steward for all clients, ensuring consistency and integrity across all touchpoints.Managed and directed a talented team, including pitch teams, Art Directors, Copywriters, Information Architects, UX/UI Designers, and Developers.Mentored interns and junior team members, fostering their growth and building clear career paths for Junior Art Directors and Art Directors.

Austin, Texas, Us

Oversaw and managed the production of all creative projects, providing strategic input on design, content, and overall strategy from project initiation through to delivery.Established Somnio’s new brand identity and brand story, ensuring a cohesive and compelling narrative across all platforms.Facilitated design thinking and strategy-focused workshops to drive innovation and align creative efforts with business objectives.Directed the art and execution of all design and content for annual brand, product, and event campaigns, from the conceptual phase to final delivery.Collaborated with Information Architecture (IA), UX, and UI teams to address product, application, and web design challenges, ensuring user-centric solutions.Partnered with the New Business team, Strategy, Executive Creative Director (ECD), and Director of Sales & Marketing on new business pitch development.

Austin, Texas, Us

Engaged in research and development for patent-pending UI/UX initiatives, creating innovative and repeatable design formats such as SmarterPaper.Collaborated with larger agencies to produce large-scale campaigns, driving lead generation and conversions for major annual interactive events involving IBM attendees, including InterConnect, Smarter Content, and Insight. Led efforts to boost awareness and engagement for the IBM Cognitive Studio at SXSW 2016.Led and contributed to award-winning projects and campaigns, earning Communicator Awards and securing nominations for the AdAge B2B Awards and Addys for the IBM Watson Analytics Campaign.Directed the design and execution of internal initiatives, including somnio.com, the Somnio information portal, and the creation of the brand book.Led the internship program for the creative and content teams, fostering talent development and growth.

Austin, Tx, Us

Email Project Manager- Designed and developed comprehensive email campaigns, ensuring seamless integration into Django for execution.- Utilized SilverPop and ExactTarget for email distribution and performance tracking.- Compiled daily, weekly, and monthly KPI reports to monitor and enhance campaign effectiveness.- Managed and optimized email drip campaigns to nurture leads and engage customers.- Designed award-winning customer newsletters, earning 1st Place in the Sammy Awards.Website Design and Development- Updated and designed web pages for protectamerica.com, enhancing user experience and site functionality.- Worked with Coda, Django, LESS, and GitHub to develop and maintain the website.Graphic Design- Collaborated with copywriters, PPC, and SEO teams to create display and programmatic banner campaigns aimed at driving traffic to the home site.- Designed packaging for security systems and video monitoring cameras, ensuring brand consistency and appeal.- Created company-branded apparel, including t-shirts, bags, hats, pens, mugs, and more.- Conceptualized and designed a wide range of print collateral for Business Development, including media kits, brochure designs, POS signage, kiosk wraps, promotional flyers, and infographics.- Developed a Business Development portal to streamline access to all promotional materials.

Austin, Tx, Us

Atlanta, Ga, Us

Atlanta, Georgia, Us

Associates, Graphic Design

B.A., Advertising