Caroline Schenk

Caroline Schenk Email and Phone Number

Associate Brand Manager, LINDOR @ Lindt & Sprüngli (USA) Inc.
Switzerland
Caroline Schenk's Location
United States, United States
About Caroline Schenk

I am an Associate Brand Manager at the major Swiss chocolate manufacturer Lindt & Sprüngli in Boston, USA. My main tasks include brand strategy building, managing product innovations, and performance data analytics.My passion lies in the development and implementation of growth strategies, with particular interest in the consumer goods sector. Having worked internationally, I am fascinated by the cross-country industry differences and their significance in the choice of relevant growth levers for long-term business expansion. Given my educational background in Geography and Management, I look to work in an environment that strives to achieve such economic goals whilst also working towards a more sustainable tomorrow.

Caroline Schenk's Current Company Details
Lindt & Sprüngli (USA) Inc.

Lindt & Sprüngli (Usa) Inc.

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Associate Brand Manager, LINDOR
Switzerland
Caroline Schenk Work Experience Details
  • Lindt & Sprüngli (Usa) Inc.
    Associate Brand Manager, Lindor
    Lindt & Sprüngli (Usa) Inc.
    Switzerland
  • Lindt & Sprüngli (Usa) Inc.
    Associate Brand Manager, Lindor
    Lindt & Sprüngli (Usa) Inc. Oct 2023 - Present
    Boston, Massachusetts, United States
  • Lindt & Sprüngli
    International Marketing Trainee, Lindor
    Lindt & Sprüngli Mar 2023 - Aug 2023
    Barcelona, Catalonia, Spain
    • Product innovation management including go-to-market strategy• Gifting portfolio optimisation involving sell-in and sell-out analyses• Point-of-sale communication material creation for seasonal peaks• Digital marketing campaign development
  • Lindt & Sprüngli
    International Marketing Trainee, Christmas & Tablets
    Lindt & Sprüngli Sep 2022 - Feb 2023
    Aachen, North Rhine-Westphalia, Germany
    Christmas Business:• New product development• Presentations to key stakeholders on new projects and marketing initiatives• Sensory market research plan development• Coordination of a nation-wide online consumer voting for the new SANTA limited editionTablets Business:• Portfolio Optimisation• IRI and GFK Data Analysis• 360º campaign building entailing sampling, PR, social media, corporate partnerships and offline activations Other (Innovation & Consumer Insights Team):• Innovation database construction and tracking
  • Lindt & Sprüngli
    International Marketing Trainee, Global Team
    Lindt & Sprüngli Mar 2022 - Aug 2022
    Zurich, Switzerland
    • L&S international growth strategy support• Rewriting of global LINDOR brand design guidelines• Product strategy development and coordination for LINDOR and EXCELLENCE• Management of monthly reporting of financial data from all L&S subsidiaries
  • Danone
    Market Strategy Analyst
    Danone Sep 2021 - Feb 2022
    Zurich, Switzerland
    Main tasks: Planning and execution of a CHF250k point-of-sale plan, preparation of market analyses, development of detailed sell-in arguments for customer presentations, consultation on portfolio and shelf assortment within the framework of perfect store
  • Altras Capital
    Junior Analyst
    Altras Capital Jun 2020 - Jul 2020
    London, England, United Kingdom
    Managed their Private Equity Expansion Project by prospecting and forming business relatonships with three global companies that lend against PE holdings
  • Earth Security Group
    Management Consulting Intern
    Earth Security Group Nov 2018 - Apr 2019
    London, United Kingdom
    Consulted clients on new ways of investing in nature-based assets by transforming country data into models visualising their performance across 24 sustainability-related dimensions
  • Thursday Boot Company
    Marketing Intern
    Thursday Boot Company Jul 2018 - Aug 2018
    New York City Metropolitan Area
    Developed a public brand activation event for the newly launched Women's Campaign to engage with consumers and improve brand awareness

Caroline Schenk Education Details

Frequently Asked Questions about Caroline Schenk

What company does Caroline Schenk work for?

Caroline Schenk works for Lindt & Sprüngli (Usa) Inc.

What is Caroline Schenk's role at the current company?

Caroline Schenk's current role is Associate Brand Manager, LINDOR.

What schools did Caroline Schenk attend?

Caroline Schenk attended The London School Of Economics And Political Science (Lse), Ucl, Bradfield College.

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