Caroline Scott

Caroline Scott Email and Phone Number

Marketing & eCommerce Manager @ Hilton
mclean, virginia, united states
Caroline Scott's Location
Dallas, Texas, United States, United States
Caroline Scott's Contact Details
About Caroline Scott

As a Manager at Keurig Dr Pepper, I led the beverage assortment and commercialization process for the Away From Home channel, launching various coffee products that boosted brand awareness and customer engagement. With a BBA in Marketing from the University of Oklahoma, I have a solid foundation in marketing principles and practices, as well as a passion for creating and delivering impactful marketing solutions.I also have extensive experience in Omnichannel Marketing and National Strategic Partnerships, driving the successful execution and optimization of marketing initiatives for top-priority KDP brands on Amazon and Instacart, and cultivating partnerships with renowned CPG companies. I excel in fostering collaboration with cross-functional teams, forging robust relationships with key stakeholders, and surpassing business goals. I am a dynamic and innovative marketing professional, motivated by challenges and opportunities to grow and learn!

Caroline Scott's Current Company Details
Hilton

Hilton

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Marketing & eCommerce Manager
mclean, virginia, united states
Website:
stayhgi.com
Employees:
89197
Caroline Scott Work Experience Details
  • Hilton
    Manager, Key Partner Support - Marketing & Ecommerce
    Hilton Aug 2023 - Present
    Dallas, Texas, United States
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  • Keurig Dr Pepper Inc.
    Manager, Beverage Commercialization - Away From Home
    Keurig Dr Pepper Inc. Aug 2022 - May 2023
    Frisco, Texas
    Managed the beverage assortment within the Away From Home channel, overseeing the commercialization process for brand extensions and item changes. Successfully led the launch of various coffee products, such as cold brew concentrate, whole bean varieties, K-Cup Pods, and point-of-sale merchandisers.• Executed the go-to-market strategy and meticulously coordinated the marketing calendar for highly successful beverage launches, facilitating the sell-in process and fostering seamless collaboration with cross-functional stakeholders.• Created comprehensive marketing toolkits and delivered executive presentations for new product launches, ensuring effective communication of the value proposition, brand positioning, and product details. • Proactively identified opportunities for process improvements and efficiency enhancements within the beverage commercialization function, implementing best practices and driving continuous improvement.
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  • Keurig Dr Pepper Inc.
    Associate Manager, Omnichannel Marketing - Amazon & Instacart
    Keurig Dr Pepper Inc. Apr 2021 - Aug 2022
    Frisco, Texas
    Valuable team member spearheading Omnichannel Marketing strategies and programming for top-priority KDP brands on Amazon and Instacart. Successfully led day-to-day operations for Amazon Fresh and Instacart, ensuring seamless execution and optimization of marketing initiatives.AMAZON• Oversaw all customer experiences on Amazon platforms, including brand stores, product detail pages, new product launches, Amazon Posts, and content management of brands to Amazon Lifestyle Instagram.• Drove the successful launch of Amazon Posts, resulting in a combined 2,591,521 impressions and 5,466 product clicks, with an average store follower growth of +224% in the first 6-months.• Exhibited operational excellence by consistently monitoring the Amazon & Fresh digital shelves, identifying opportunities for optimization and improvement.INSTACART• Fostered strong partnerships with Instacart vendor managers, securing matched funding for a highly successful 13-day sponsored product campaign during the holiday season. This initiative generated $141.7K in attributed sales and achieved an average $4.73 ROAS at a $30K spend.• Created and executed a compelling 30-day water portfolio campaign that drove an impressive $496K in attributed sales, resulting in a cumulative ROAS of 5.2x at a billable spend of $94K.• Spearheaded the launch of branded stores on the platform, elevating the customer experience and effectively bringing brand key pillars to life.
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  • Keurig Dr Pepper Inc.
    Associate Manager, National Strategic Partnerships
    Keurig Dr Pepper Inc. May 2019 - Apr 2021
    Plano, Texas
    Led the development and execution of national account partnerships while cultivating and maintaining strong relationships with key stakeholders internally and externally. • Cultivated partnerships with renowned CPG companies, including Anheuser-Busch, Kellogg's, Mondelēz International, RXBAR, Sazerac Company, The Hershey Company, and Wells Enterprises.• Forged a strategic alliance between Green Mountain Coffee Roasters and Special K, resulting in a comprehensive Omnichannel plan featuring 10 million co-branded boxes of Special K during the promotional period. This collaboration laid the foundation for an enduring multi-year partnership.• Devised and implemented 145 generic programs for priority brands, which were leveraged by the KDP bottlers to enhance retail display for activities and drive incremental sales.
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  • The Marketing Arm
    Experiential Account Executive
    The Marketing Arm Aug 2017 - May 2019
    Dallas, Tx
    Developed and executed end-to-end comprehensive marketing campaigns, overseeing all aspects of experiential programming from concept development to activation and reporting. Successfully managed brand experiences for premium clients, including Wendy’s, M&M’S, Frito-Lay, and Snickers.• Established and nurtured strong relationships with internal and external stakeholders as well as property managers to ensure flawless execution of client programming.• Independently designed and managed a $500,000 four-month program aimed at enhancing brand awareness, driving consumer engagement both digitally and on-site, and effectively conveying key brand messages. Meticulously adhered to the timeline and allocated budget. • Led a nationwide retailtainment tour to launch a new product, strategically driving brand awareness and capturing consumer attention.
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  • Fusion Marketing | This Is Fusion
    Association Manager
    Fusion Marketing | This Is Fusion Mar 2016 - Aug 2017
    Plano, Texas
    Led the membership and event programming initiatives for a diverse portfolio of over 1,400 member companies, cultivating strategic partnerships with key stakeholders to meet and exceed client expectations. Managed all aspects of association tradeshow elements and coordinated individual events with precision and excellence.• Engaged in cross-functional collaboration with internal and external partners, leveraging collective expertise to develop impactful strategies, tactics, and action plans that consistently surpassed organizational goals.• Secured new sponsors and additional funding, resulting in a notable $129,500 increase in scholarship pledges.
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  • American Institute Of Architects, Dallas
    Membership + Events Coordinator
    American Institute Of Architects, Dallas Nov 2014 - Mar 2016
    Dallas, Texas
    Key leader responsible for driving membership and event strategy, as well as overseeing the seamless execution and delivering exceptional experiences for a diverse range of signature events through vendor management and on-site logistics. • Assembled committees comprising industry partners and actively participated in monthly meetings to collaboratively develop effective event strategies.• Established comprehensive timelines and work plans to ensure timely delivery of event deliverables. Provided regular updates to the client team, fostering clear communication on event status and progress.
  • Traction Marketing
    Project Management Intern
    Traction Marketing Mar 2014 - Aug 2014
    Oklahoma City, Oklahoma
    Offered dedicated support to media buyers, facilitating the prompt delivery of executive presentations, managing client meeting schedules, and establishing comprehensive program timelines.• Played a pivotal role in organizing client meetings and offering support to account management efforts.• Assumed sole responsibility for creating and publishing captivating weekly blog content across a range of topics, resulting in enhanced engagement and increased brand visibility.
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Caroline Scott Skills

Microsoft Office Powerpoint Microsoft Excel Public Speaking Teamwork Leadership Sales Microsoft Word Social Media Marketing Event Planning Management Organization Social Networking Data Entry Data Analysis Databases Customer Service Membership Development Presentations Time Management Expocad Trade Show Software

Caroline Scott Education Details

Frequently Asked Questions about Caroline Scott

What company does Caroline Scott work for?

Caroline Scott works for Hilton

What is Caroline Scott's role at the current company?

Caroline Scott's current role is Marketing & eCommerce Manager.

What is Caroline Scott's email address?

Caroline Scott's email address is s.****@****per.com

What is Caroline Scott's direct phone number?

Caroline Scott's direct phone number is +171440*****

What schools did Caroline Scott attend?

Caroline Scott attended University Of Oklahoma.

What skills is Caroline Scott known for?

Caroline Scott has skills like Microsoft Office, Powerpoint, Microsoft Excel, Public Speaking, Teamwork, Leadership, Sales, Microsoft Word, Social Media, Marketing, Event Planning, Management.

Who are Caroline Scott's colleagues?

Caroline Scott's colleagues are Damian Alvarez, Alex Harrison, Hee Paw, Madhu Kudumula, Conor P., Cherelle Rudden, Fatim Smalls.

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