As Marketing Executive I am responsible for Veldeman's global marketing strategy and its translation into a marketing and communication planning with specific actions which I optimize and adjust on the basis of research and analysis.- Determining of the global marketing strategy and approach per market segment- Developing the marketing and communication planning- Defining and managing the marketing budget- Conducting of market research- Managing and optimizing the company website- Content creation and sharing- Planning, elaboration and follow-up of actions and communication online/offline- Press communication- Developing and managing communication material- Organisation of internal and external events- Internal communication and employer branding