Caroline Smith Email and Phone Number

Responsible for segment & category strategy and marketing operations for 3M's Abrasive Systems Division (ASD) across the EMEA region.

Responsible for understanding marketer needs, business direction and marketing trends, and building relevant, targeted and impactful training and development for marketers across the EMEA region. Focus areas include data, digital content, insights, product and brand. Enabling virtual Customer Education through a small team drivingThe launch of the ON24 webinar platform for both live and on demand experiences. Optimised processes and experiences leading to webinars yielding best practice contact acquisition rates and engagement rates for approx 200 webinars per year.The reach and impact of training for 3M channel partners. Designing, and deploying the LMS-based 3M channel academy providing channel-focused content across 3M portfolios to channel partners across EMEA. I also lead brand and internal communication for 3M's largest Business Group (Safety and Industrial) across the EMEA region.

Lead Engagement and Demand Marketing (SEO, Paid Digital Media, Social and Marketing Automation) within a centralised digital function supporting 3M's 4 Business Groups across EMEA.Develop and optimise 3M's Digital Education initiative across EMEA Focus Metrics: Contact Acquisition and Lead Generation

Lead Digital Engagement and Demand Marketing (Marketing Automation, Social and Digital Paid Media) within a centralised digital function supporting 3M's Business Groups within West Europe.Significant focus on GDPR preparedness, harmonisation and optimisation of marketing tech stack, agency consolidation and value realisation.Focus Metrics: Contact Acquisition, Tech Enablement / successful deployment.

Management of centralised marketing services and associated teams for 3M UK & I including- Digital Marketing Services (centralised support across web, social, digital paid media, email marketing)- eCommerce (management of 3M's UK eCommerce shop)- Customer Relationship Management Administration- Events and Exhibition Management- Customer Innovation Centre - launch and management of new on site innovation centre (4000+ visitors in year one)- Digital Strategy Support

#IamRemarkable is an initiative empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings. As a facilitator my role involves hosting workshops and being an ambassador for #IamRemarkable within my personal and professional networks.

Industrial Placement as part of my Bachelors Degree.