- Lead Strategist on Pan Partnership brand and creative strategy projects within Insight team - Utilising qual & quant methodologies to develop strategic recommendations for brand & comms strategy- Working across John Lewis, Waitrose, BTR and John Lewis Money- Part of the team responsible for the John Lewis Partnership Masterbrand architecture and visual identity - Developer and owner of the Social Listening insight product - Responsible for developing the Future Trends framework and content

Boots, No7, Sipsmith, CALM, Leonard Cheshire, Nestlé- Lead strategist on Boots beauty, Opticians and the integrated brand reappraisal campaign for Summer 2021- Repositioned No7 and translated the proposition TTL across multiple global beauty campaigns- Repositioned Sipsmith and used "design inside" thinking to name the new 0% alcohol variant

adidas, FitFlop, Sipsmith, Dr. Martens, Brewdog, Amazon, Facebook, Chivas Regal, The Glenlivet, MOO and BAT

Sony Pictures Home Entertainment, SAP, UPS, Nestlé Confectionary, American Airlines, AB InBev, American Express, Blu, Premier League, Ricoh, Merck- Managing the development and output of the Social division within the Insight & Strategy team- Managing two FTE's

AB InBev, Nestlé and William Grant & Sons

- Holding Full P&L responsibility for the L'Oreal Paris styling business for Boots (£12M revenue) - the largest account for the brand- Completed Management Training Scheme > Carried out three rotations within Marketing, Digital and Commercial across L'Oréal Professionnel, Lancôme and L'Oréal Paris