Caroline Eads Toye Email & Phone Number

St. Louis, Mo, Us

Wichita, Kansas, Us

Wichita, Kansas, Us

Alexandria, Va, Us

* Led a resource development department responsible for setting and executing strategies for the following external affair focus areas: fundraising, volunteer engagement, community partnerships, agency branding, and marketing and communications.* Implemented a fundraising transformation shifting the organization from transactional fundraising to a culture of philanthropy, which resulted in increased fundraising revenue of 29% (1.7M to $2.2M) by implementing strategies to reach individual, corporate, foundation and faith communities.* Developed an End of Year fundraising campaign resulting in an 350% increase in overall donations (year over year) by introducing the organization to digital marketing while expanding direct mail outreach to include segmentation and personalized asks for major donors.* Created, branded, and launched a new monthly donor program resulting in an average month over month growth of 25%.* Redesigned the organizations' website incorporating responsive user experience design features focused on providing easy access to information for community members in need while delivering transparent program impact and financial data for current and potential donors.* Developed and implemented fundraising standards to enable the organization to meet donors where they are. Coached, supported, and shared best practices with the development team, executive staff, and board of directors.* Streamlined workflows for processing donations, resulting in a 75% reduction in report creation, enabling real-time dashboards.Highlights: ~ Shifted the organization from transactional fundraising to a culture of philanthropy ~ Increased annual fundraising by 29% from previous fiscal year ~ Developed an End of Year fundraising campaign resulting in a 350% increase in overall donations

Reston, Va, Us

• Rebuilt ten-member, goal-oriented development, marketing/communications and community engagement team. • Implemented Donor Lifecycle Programs, corporate and individual, to meet donors “where they are” in their philanthropic journeys.• Increased Donor Advised Fund donations by 25%, through established relationships with financial experts following the 2017 federal tax reform bill. • Created “Young Professional Advisory Council” as part of our Board of Directors to ensure a robust donor pipeline of Gen Xers and Millennials.• Increased online giving in FY19 by 22% through increased social media presence and a seamless donor giving experience.• Participated in management of the agency as a member of the executive team.• Completely revised Corporate Annual Partner Program emphasizing employee engagement along with current CSR alignment. • Oversaw development of a new Planned Giving Program. • Developed brand new partner program for our Faith Communities.• Spearheaded 50th Anniversary Fundraising plan through a 12-month calendar of community events, highlighted by a new Strong and Stable Families Fund. • Worked closely with Board of Directors to plan their annual giving.• Lead Cornerstones’ community engagement efforts include the stewardship of more than 2,000 individual and corporate donors, 6,000+ volunteers, and all agency marketing and communications efforts.• Oversaw three community drives, back to school, Thanksgiving and gifts for kids, impacting over 3,000 families.Highlights: ~ Increased overall giving by 33% in FY20 from $2.4M to $3.2M~ 27.5% Increase in donations through 2019 End of Year Campaign with average gifts size increased by $150 as compared to 2018 ~ 146% Increase in 2019 Giving Tuesday Donations with average gift size increased by $106 as compared to 2018. ~ 36% Increase in corporate annual partner giving compared to last fiscal year.

Reston, Va, Us

Leesburg, Va, Us

In her role as the Associate Director, Caroline was primarily responsible for the development of strategic plans with regard to Community Foundation alongside management of Faces of Loudoun Community Awareness Campaign. She identified and built relationships with corporate and community foundations. She actively delivered leadership in conceptualizing, coordinating and executing fundraising events. Caroline worked in close coordination with the Executive Director for the implementation of fundraising plan. Her accountabilities also included fundraising for general administration, programs, site development and maintenance, through grant writing, donor appeals, capital campaigns, special events, earned income, etc. Through displaying her expertise in Fundraising Management, Caroline gained success in revenue generation initiatives as follows: 30% increase in revenue from 2015; 30% increase in unique donors from 2015; and 62% increase in new donors from 2015. Furthermore, Caroline focused on building brand awareness measures; rebranded Give Choose – www.givechoose.org. (a 24-hour online fundraising event organized by the Community Foundation for Loudoun and Northern Fauquier Counties in order to raise support for local non-profits). Devised a 2017 Give Choose strategic plan and exceeded 2016 goals for Give Choose by 30%, enabled GiveChoose to attain more than 100,000 online and print media impressions. #GiveChoose happened to be a national trending topic from 11am - 2pm. Also, Caroline served in the role of a Project Manager for Faces of Loudoun Community Awareness Campaign. She partnered with Loudoun Now, resulting in a bi-weekly community column, “Working For You”, highlighting Loudoun nonprofit organizations.

Leesburg, Va, Us

At Healthworks, Caroline joined as Community Fundraising Manager and supported the marketing and communication teams for marketing of existing and new fundraising activity and built strong relationships with the fund-raising agencies. As Director of Development, Caroline restructured the financial management by designing fruitful strategies, resulting in increased visibility; collaborated with the Board of Directors and Executive Director to create a fund development plan, interfaced with key stakeholders and rebranded HealthWorks. She also actively participated in brand building efforts, and represented the company’s mission and vision at public events. Noteworthy highlights of this role include:• Increased individual giving by 200% through multichannel, time-specific fundraising and marketing plans targeting donor retention; boosted in-kind donations by 400% by rebuilding strategic collaborative partnerships.• Generated a significant amount in unrestricted funding through individual, corporate, foundation, and religious donations throughout a 2-year period.• Accelerated brand awareness in spite a lack of budgeted marketing funds, through social media by 556% on Facebook and 1,500% on Twitter in 12 months.• Set up two Free School Physicals Days enabling 124 low-income, uninsured children receive a free school physical and the enrollment of 71 families into HealthWorks. • Redesigned website (www.hwnova.org); created a patient welcome packet, and social media pages for the patients, and created marketing materials with regard to programs and set up collaborations with the other nonprofits that were in line with our mission.• Managed recognition-based fundraising program generating a significant amount in the form of unrestricted funds and sponsorships through effective planning of HealthWorks’ annual fundraiser, The Blue Jean Ball. • Attained fundraising goals within the prescribed budget.

In the role of CEO, Caroline developed business strategies and plans ensuring their alignment with short-term and long-term objectives. She oversaw overall activities spanning event management, including site selection, contract negotiation, proposal planning, transportation arrangements, and production of event materials, registration/database management, and on-site management. Caroline also supervised the budget management of events, and spearheaded events, meetings, trade shows, and incentive programs. She planned and oversaw the recruitment and training of all human resources required to organize and conduct events, worked with committee chairs to ensure successful execution of events. Caroline ensured client satisfaction through scrutinizing the event activities, anticipating client needs, creating marketing collateral for client events. In this role, Caroline led direction of communications and public relations elements of various events, and as a result delivered all events on time and within budget with a 100% success rate. Selected highlights of this role include:• Recognized with Herndon Festival – Winner of “Best Festival or Celebration for Families” by Family Magazine 2012 Events For Everyone managed the Business Expo portion of the Festival. • Awarded for “Event of the Year,” 50th Anniversary Gala 2009; served as chairperson for the Gala Committee through Events for Everyone by with Dulles Regional Chamber of Commerce.

Bachelor Of Science (Bs), Public Administration

Continuing Education Classes In Business Management