Caroline Vasconcelos Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

• Portfolio entry strategy focused on student acquisition, performance and optimization of the entire acquisition funnel.• Development and prioritization of the product roadmap with a focus on user experience.• MVP development of the pedagogical platform (Learning Experience Platform).• A / B testing, hypothesis execution and discovery of new products.

Rio De Janeiro, Brasil

• Manage the production cycle with a multidisciplinary product team, composed of POs, Scrum Masters, developers, UX designers, using agile methodologies.• Assist teams and POs to prioritize demands and needs of their products.• Analysis of product efficiency with data numbers, understanding user behavior, seeking continuous product improvement.• Facilitate the spread of product knowledge, its objectives and KPIs between internal areas and external partners. • Relationship with clients (B2B) and stakeholders.

Rio De Janeiro E Região, Brasil

• Strategic roadmap management of the digital payments product on digital platforms.• Project leadership, interfacing with the technology team and other stakeholders in the process.• Map processes and consumer journey across platforms to improve continually user experience.• Setting and monitoring product metrics to achieve company goals.• Setting goals, KPIs, OKRs with subsequent management• Prioritization of features and user stories based on the company's strategic orientation and aiming at greater team productivity;• Backlog planning and prioritization according to impact / effort / innovation• Agile team leadership (UX/UI and full-stack developers). • Stakeholder expectations management.

Rio De Janeiro E Região, Brasil

• Digital Marketing implementation within the company and strategic planning development focused on the consumer journey to identify clients’ digital interactions with the brand.• Development, implementation and project management of digital platforms: responsive websites, applications, lead collection system and heatmap.• Implementation and management of continuous improvements through UX design in digital platforms.• Agile development of structuring projects, such as restructuring the operation of the media center operation of the 40 malls, generating budget efficiency and increasing engagement results.• CSC 2.0 implementation - real time / online service social networks in all official company profiles• Analysis, reports and monitoring of key metrics and results of media and digital platforms to ensure the goal achievement.• Suppliers and internal customers’ management, • Doing budget’s annual plan. • Creation of KPI's matrix tracking dashboard

Rio De Janeiro E Região, Brasil

• Active participation in the construction of the mall's strategic marketing planning and leadership of the main events of the activation grid for conversion to sales.• Supplier management: leadership in the creation and execution of activation and tactical actions in the mall as well events, from briefing to final execution; control and implementation of promotional materials; • Approval and analysis of campaign rules on digital platforms• Relationship with internal customers (tenants).• Creation of management reports with analysis of sales, trends, shopping flow, promotions, events, incentive campaigns and NPS.• Management of supplier payment processes.• Management of the mall CSC - Direct channel with the customer.

Rio De Janeiro E Região, Brasil

• Tactical planning and execution of campaigns and events according to the annual project planning.• Monitoring, measurement and analysis of the results of the actions and efforts of marketing.• Relationship and management of suppliers (advertising agency,events, online agency and press office).

Rio De Janeiro E Região, Brasil

• Responsible for the conception of launching high and medium standard products.• Interface with the agency to elaborate the sales material of the projects• Approval of Product Launch Communication Planning.• Responsible for conventions and product launches for internal and external customers.• Preparation of sales material for market research.• Approval and monitoring of internal marketing actions and visual programming at the POS.• Control and monitoring of products’ budget spreadsheet.• Interface with Press Office for demands and agenda approval

Rio De Janeiro

• Support in the creation and development of marketing campaigns.• Support for convention and launch of medium and high standard products.• Relationship and management of suppliers.

Rio De Janeiro E Região, Brasil

• Administrative support for projects in partnership with Eletronuclear and PUC-Rio.• Implementation and elaboration of content for the new site.• Project cash flow management.• Responsible for the execution of the seminars to present project results.

Erlangen E Região, Alemanha

Internship at AREVA NP GmbH Participation in the communication project for society about nuclear energy.

Rio De Janeiro E Região, Brasil

Administrative Support to Superintendence of Enterprises

Digital Product Leadrship, Produto Digital

Conteúdo completo e aprofundado sobre produtos digitais. - Fundamentos de produto - Estratégia de negócio - Construção da solução de.

Digital Marketing Course

Fundamentals of Digital Marketing and why it matters Key approaches to activation, acquisition, conversion & retention How to create.

Especialização, Marketing

Funil de Vendas Análise de Concorrência Business Model Canvas Jornada do Consumidor Definição de público-alvo Google (search, display e.

Product Masterclass, How To Build Digital Products

Gerenciamento de produtos ou marketing de produtos Como construir e quebrar monopólios de software pelo líder de produto Como priorizar.

Certificate Business Administration, Marketing

Bachelor’S Degree, Social Communication & Advertising