Hi, I’m Caroline! I am an art director and designer with over a decade of experience across the banking, telecom, retail, automotive, consumer product goods, food and beverage, and lifestyle industries. I’ve worked in both in house and agency settings on many exceptional brands, including Volkswagen, Miller Coors, Coca-Cola, Bose, Cheerios, American Express, and Coleman – to name a few. As a Senior Art Director for The Coca-Cola Company at VMLY&R Commerce (as part of WPP Open X), I elevated creative commerce for our North America and Experiential business charters. I wore many hats: from concept to ideation, design to execution, and presentation to project management. I take pride in versatility and adaptability. I’m currently working towards a Master of Fine Arts in Graphic Design from the Maryland Institute College of Arts (MICA) in Baltimore, Maryland – where my focus work includes identity design, typography, and motion graphics.
-
Senior Art DirectorDept®United States -
Freelance Senior Art Director And DesignerFreelance Jul 2023 - PresentFreelance senior art director and graphic designer, specializing in creative campaign development, brand identity development and consulting.
-
Senior Art DirectorVml Commerce Oct 2021 - Jul 2023New York, New York, United StatesLead creative on the Coca-Cola North America business charter. Key creative member in team of five to win Volkswagen and Volkswagen Certified Pre-Owned businesses for WPP. Core creative lead on the Volkswagen account. Developed visual styles, presented and sold-in work, attended photoshoots and VO records. Oversaw and managed contractor work streams including video, motion graphics, illustration, and 3D modeling. Managed, trained, and mentored junior creatives. Collaborator to many other key clients: Molson Coors, Bose, Unilever, American Express, Intel, Newell Brands, General Mills, and Nestle. -
Art DirectorVmly&R Commerce Dec 2019 - Oct 2021New York, New York, United States -
Junior Art DirectorVmly&R Commerce Jun 2017 - Dec 2019New York, New York, United States -
Graphic DesignerModern Market Oct 2015 - May 2017Greater New Orleans AreaManaged design of e-commerce site, social media, print and digital marketing. Effectively branded, photographed, and launched private brand label. Established a visual identity system and language for loyalty program. Shot and directed new product shoots and promotional event content -
Digital DesignerDeveney Aug 2015 - Dec 2015Greater New Orleans AreaProduced digital design solutions for web, email, social, and campaigns. Collaborated with e-commerce and marketing teams to align brand image. Worked cross-functionally to take ideas from concept to execution. Synchronized front-end development for effective user experiences. -
Brand Manager / Regional AdministratorNorth Sails Mar 2014 - Feb 2015Portsmouth, Rhode IslandOversaw North Direct national division digital and regatta event marketing. Increased social media following and impact nationally. Assisted in creation of brand documents, guidelines, and creative assets. Facilitated photography in creation of sailing regatta promotional material. -
Regional ManagerRip Curl Apr 2012 - Feb 2014Santa Cruz, CaliforniaEnsured the overall profitable operation and management of two stores in the Santa Cruz area. Ensured sales targets were met and reported results accordingly. Managed rosters, recruitment and development.
Caroline Watson Education Details
-
Graphic Design -
Digital Design -
Language Studies - Mandarin Chinese & Linguistics -
Digital Photography -
Branding
Frequently Asked Questions about Caroline Watson
What company does Caroline Watson work for?
Caroline Watson works for Dept®
What is Caroline Watson's role at the current company?
Caroline Watson's current role is Senior Art Director.
What schools did Caroline Watson attend?
Caroline Watson attended Maryland Institute College Of Art, Tulane University, University Of California, Santa Cruz, Rhode Island School Of Design, School Of Visual Arts.
Not the Caroline Watson you were looking for?
-
Caroline Watson
Greater Boston5me.com, me.com, crimson.ua.edu, nike.com, converse.com -
Caroline Watson
Compensation And Benefits Manager @ Atlantic Casualty Insurance Co. | Hr ManagementGoldsboro, Nc1atlanticcasualty.net -
Caroline Watson
Berlin Metropolitan Area1socialq.us -
-
1stealthsite.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial