Caroline Watson

Caroline Watson Email and Phone Number

Senior Art Director @ DEPT®
United States
Caroline Watson's Location
Baltimore, Maryland, United States, United States
About Caroline Watson

Hi, I’m Caroline! I am an art director and designer with over a decade of experience across the banking, telecom, retail, automotive, consumer product goods, food and beverage, and lifestyle industries. I’ve worked in both in house and agency settings on many exceptional brands, including Volkswagen, Miller Coors, Coca-Cola, Bose, Cheerios, American Express, and Coleman – to name a few. As a Senior Art Director for The Coca-Cola Company at VMLY&R Commerce (as part of WPP Open X), I elevated creative commerce for our North America and Experiential business charters. I wore many hats: from concept to ideation, design to execution, and presentation to project management. I take pride in versatility and adaptability.  I’m currently working towards a Master of Fine Arts in Graphic Design from the Maryland Institute College of Arts (MICA) in Baltimore, Maryland – where my focus work includes identity design, typography, and motion graphics.

Caroline Watson's Current Company Details
DEPT®

Dept®

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Senior Art Director
United States
Employees:
4
Caroline Watson Work Experience Details
  • Dept®
    Senior Art Director
    Dept®
    United States
  • Freelance
    Freelance Senior Art Director And Designer
    Freelance Jul 2023 - Present
    Freelance senior art director and graphic designer, specializing in creative campaign development, brand identity development and consulting.
  • Vml Commerce
    Senior Art Director
    Vml Commerce Oct 2021 - Jul 2023
    New York, New York, United States
    Lead creative on the Coca-Cola North America business charter. Key creative member in team of five to win Volkswagen and Volkswagen Certified Pre-Owned businesses for WPP. Core creative lead on the Volkswagen account. Developed visual styles, presented and sold-in work, attended photoshoots and VO records. Oversaw and managed contractor work streams including video, motion graphics, illustration, and 3D modeling. Managed, trained, and mentored junior creatives. Collaborator to many other key clients: Molson Coors, Bose, Unilever, American Express, Intel, Newell Brands, General Mills, and Nestle.
  • Vmly&R Commerce
    Art Director
    Vmly&R Commerce Dec 2019 - Oct 2021
    New York, New York, United States
  • Vmly&R Commerce
    Junior Art Director
    Vmly&R Commerce Jun 2017 - Dec 2019
    New York, New York, United States
  • Modern Market
    Graphic Designer
    Modern Market Oct 2015 - May 2017
    Greater New Orleans Area
    Managed design of e-commerce site, social media, print and digital marketing. Effectively branded, photographed, and launched private brand label. Established a visual identity system and language for loyalty program. Shot and directed new product shoots and promotional event content
  • Deveney
    Digital Designer
    Deveney Aug 2015 - Dec 2015
    Greater New Orleans Area
    Produced digital design solutions for web, email, social, and campaigns. Collaborated with e-commerce and marketing teams to align brand image. Worked cross-functionally to take ideas from concept to execution. Synchronized front-end development for effective user experiences.
  • North Sails
    Brand Manager / Regional Administrator
    North Sails Mar 2014 - Feb 2015
    Portsmouth, Rhode Island
    Oversaw North Direct national division digital and regatta event marketing. Increased social media following and impact nationally. Assisted in creation of brand documents, guidelines, and creative assets. Facilitated photography in creation of sailing regatta promotional material.
  • Rip Curl
    Regional Manager
    Rip Curl Apr 2012 - Feb 2014
    Santa Cruz, California
    Ensured the overall profitable operation and management of two stores in the Santa Cruz area. Ensured sales targets were met and reported results accordingly. Managed rosters, recruitment and development.

Caroline Watson Education Details

Frequently Asked Questions about Caroline Watson

What company does Caroline Watson work for?

Caroline Watson works for Dept®

What is Caroline Watson's role at the current company?

Caroline Watson's current role is Senior Art Director.

What schools did Caroline Watson attend?

Caroline Watson attended Maryland Institute College Of Art, Tulane University, University Of California, Santa Cruz, Rhode Island School Of Design, School Of Visual Arts.

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